"Shade’s AI tagging saves us hours of manual logging. Our editors can finally focus on storytelling, not file wrangling."
Travis Oberlander
YouTube Production Manager @ Grüns
gruns.co
Los Angles, CA
Hybrid
Consumer Goods
Dropbox, Air, Frame.io
About Grüns
Nutrition made simple with gummies that combine flavor and function
Grüns was founded on a simple idea: nutrition should feel as good as it is for you. Instead of forcing people to choose between taste and wellness, Grüns combines the two in gummies that cover 8 core nutrient categories with 60 ingredients. By replacing a lineup of supplements with one flavorful daily ritual, Grüns makes it easier to stay consistent and supported every day.
The Challenge
Disjointed tools slow production and make file search impossible
Grüns has excelled at creating engaging content across social media, driving highly effective marketing campaigns. Producing these campaigns, however, requires a vast number of assets, with multiple editors often needing access to different files across separate projects.
Before Shade, the team relied on a patchwork of tools—Dropbox, Air, and Frame.io—that quickly led to fragmented workflows. The media and graphics team worked in Air, while video lived in Dropbox and Frame.io. As marketing and product teams expanded, files were frequently lost in transit. Without a centralized system, finding assets was nearly impossible, onboarding was slow, and endless uploading and downloading drained productivity. To make matters worse, inconsistent access controls created ongoing concerns about who could see what, both internally and externally, adding friction and risk to content operations.
Learn why top agencies, global brands, and high-growth enterprises use Shade.
Introduction to Shade
One AI system connecting marketing, video, media, and graphics
Grüns turned to Shade to unify their creative teams behind a single source of truth. For new product launches, AI-powered search and tagging became essential—making it easy to structure and organize shot types, product imagery, and video content. Shade’s file mount further streamlined collaboration, allowing video and photo teams to edit from anywhere without worrying about storage or syncing.
Once onboarded, the team quickly organized their entire library with rich metadata automatically generated by AI. Powerful search now puts every file within reach in seconds.
The New Workflow
A seamless workflow from first upload to final review
Grüns has fully streamlined its creative workflows across marketing, video, media, and graphics. Instead of shuttling files from Dropbox to Air to Premiere to Frame.io and back again, everything now flows directly through Shade. Once uploaded, assets are instantly available for search, local editing in NLEs, review, and approval—while AI automatically catalogs every file for future reuse.
This unified system eliminates wasted time, prevents duplication, and ensures every team—whether video, photo, or marketing—has immediate access to the assets they need to tell compelling stories.
Present Outcome
Onboarding is 4x faster, projects save 30 hours, and productivity is up 60%
Since adopting Shade, Grüns has seen a dramatic shift in how its creative teams operate. Onboarding is now 4x faster, giving new employees immediate access to a centralized library of assets instead of navigating multiple disconnected platforms. Projects that once lost entire days to file transfers, syncing, and redundant uploads now save up to 30 hours each, freeing teams to focus on creating content rather than managing it.
The impact has been felt across the organization. Creative productivity has risen by 60%, with editors and designers finally spending their time on craft instead of admin work. At the same time, content reuse has jumped by 70%, meaning existing photos, videos, and graphics can be repurposed across campaigns without duplicating effort. Together, these gains have turned Grüns’ creative team into a more agile, consistent, and high-performing engine for the brand.
