"Switching to Shade from LucidLink was a no-brainer. I kept the same workflows and gained even more with AI search and built-in review."
Andrew Carney
Head of Production @ Lennar
lennar.com
Miami, FL
Hybrid, Contractor
Construction
LucidLink, Box, Frame.io
About Lennar
Top homebuilder with a nationwide footprint
Lennar is one of America’s foremost homebuilders, delivering thoughtfully designed communities across more than 19 states and 44+ markets. Beyond construction, Lennar streamlines the path to ownership with integrated services that make the buying journey easier. Founded in 1954 on the core values of quality, value, and integrity, Lennar continues to innovate—combining smart design and master-planned neighborhoods to meet diverse lifestyle needs, all while prioritizing customer experience and exceptional craftsmanship.
The Challenge
Scattered files with no central visibility
Lennar relies on a vast network of contractors to deliver housing projects nationwide. While this distributed model enables scale, it also creates a major operational hurdle: creative assets end up scattered across contractor hard drives with little chance of retrieval. This fragmentation makes it nearly impossible to access and review assets on demand, while costs mount from constantly purchasing, maintaining, cloning, and backing up physical drives.
Their existing workflow—spread across LucidLink, Frame.io, and and Box—only compounded the inefficiency. Active projects were mounted and edited in LucidLink, reviews and approvals handled in Frame, and archives stored in Box. Constant transfers between platforms limited collaboration, slowed productivity, and as operations grew, the financial and operational strain of this patchwork system became unsustainable.
Learn why top agencies, global brands, and high-growth enterprises use Shade.
Introduction to Shade
A single hub brought everything together with AI-powered organization
The fit was clear from the start. “Switching to Shade from LucidLink was a no-brainer,” said Andrew Carney, Head of Production at Lennar, after seeing the product in action. With Shade, Lennar centralized media management, bringing scattered assets from contractors and drives into one unified system. Powerful AI-driven search and tagging made files instantly discoverable, while flexible collaboration tools made sharing effortless.
The clincher for Lennar was Shade’s ability to consolidate what they had previously relied on hard drives, LucidLink, Frame.io, and Box to accomplish. Combined with significant cost savings and the efficiency gains of AI automation, migrating the entire creative team to Shade quickly became the obvious choice.
The New Workflow
Editing, reviews, and delivery now run end-to-end in one system
With Shade, Lennar’s production workflow has been dramatically simplified. Proxies and RAW files are uploaded directly into the platform, where the team can edit, export, and push content out for review—without ever leaving Shade. Every piece of footage is automatically cataloged, building a living archive that can be searched, repurposed, and delivered on demand.
This streamlined process accelerates review and delivery for clients and internal teams, while ensuring no valuable material is ever lost to local drives or forgotten archives. For Lennar, every asset created now becomes an on-demand, evergreen resource.
Present Outcome
Searches are 10x faster, with 15% total time savings
Since adopting Shade, Lennar has seen transformative results. File searches are now 10x faster, enabling the team to locate and repurpose assets in seconds instead of hours. Daily operational time spent on file transfers and manual cataloging has been cut by 15%, freeing staff to focus on creative and production work.
Centralized media management has virtually eliminated lost or duplicated files, while AI-powered tagging ensures every asset is instantly organized and client-ready. What once took hours of coordination across contractors and platforms now happens seamlessly within a single, unified system.
