TABLE OF CONTENTS
Smarter tagging with AI
Identify athletes using facial recognition, and automatically tag footage by play featured, jersey number, weather conditions, and more using AI.
Shade's facial recognition capabilities revolutionize how sports media teams organize and search their content. The system automatically identifies and labels athletes across all footage, creating searchable tags that allow producers to instantly find every appearance of a specific player. Whether you're creating a season retrospective for a star quarterback or need to pull together all footage of a rookie's first games, Shade's AI makes these tasks effortless.
The automated metadata tagging goes beyond just faces—Shade can intelligently categorize content by play type (touchdowns, three-pointers, penalty shots), jersey numbers, teams featured, game quarters, and even weather conditions. This comprehensive tagging system transforms chaotic footage libraries into organized, searchable databases that actually serve the fast-paced needs of sports media.
Real-time collaboration from anywhere
Edit high-res footage straight from the cloud—no local downloads or manual syncs to slow you down.
During game day, camera operators and field reporters can upload footage directly to Shade from the stadium or arena. Thanks to Shade's real-time file streaming technology, editors back at headquarters can begin working with the footage immediately—no waiting for lengthy downloads or file transfers. Whether it's a game-winning shot captured courtside or post-game interviews conducted in the locker room, the content becomes instantly accessible to the entire production team.
This real-time access proves invaluable when producing highlight reels, breaking news segments, or social media content that needs to go live within minutes of the action. Editors can stream in only the specific chunks of footage they need, dramatically reducing bandwidth usage and accelerating the editing process.
Search and transcription that finds every moment
Search audio and video files by transcript for instant quote discovery and smoother storytelling.
Pre-game analysis, halftime commentary, and post-game interviews generate hours of audio and video content that traditionally required manual review to find specific quotes or moments. Shade's transcription capabilities automatically convert all spoken content to searchable text, allowing producers to instantly locate that perfect soundbite or controversial comment that drives compelling sports journalism.
Search functionality extends across transcriptions, making it possible to find every instance when a coach mentioned a particular strategy or when an athlete discussed their injury recovery. This feature proves especially valuable during playoff seasons when historical context and recurring themes become central to storytelling.
One source of truth for every stakeholder
Enable editors, producers, and stakeholders to work from the same source of truth with real-time review and approval tools.
Modern sports media involves geographically distributed teams—reporters on location, editors in newsrooms, social media managers working remotely, and executives reviewing content from anywhere. Shade's unified platform ensures everyone works from the same source of truth, with real-time updates and seamless collaboration tools that maintain quality and consistency across all outputs.
Rights management and approval workflows become streamlined, allowing legal teams to review sensitive content and producers to manage complex licensing requirements all within the same interface that handles the creative workflow.
Intelligent archiving for long-term value
Archival storage built for sports media. Shade Vault keeps your past seasons searchable, accessible, and ready to repurpose.
Sports organizations accumulate massive archives—decades of games, interviews, and behind-the-scenes content that represent both historical value and potential revenue opportunities. Shade Vault provides intelligent archiving that doesn't sacrifice accessibility. Unlike traditional cold storage solutions, archived content remains searchable and streamable, enabling easy monetization through documentary projects, anniversary content, or licensing opportunities.
The facial recognition and metadata tagging work continuously in the background, ensuring that even archived content becomes more valuable over time as the AI identifies connections and patterns that weren't initially apparent.
Faster turnarounds and new revenue streams
Business Impact
Accelerate production: reduce time-to-air by eliminating manual workflows
Monetize archives: Turn decades of footage into searchable, licensable assets
Lower operational costs: Stream footage in real time, reducing bandwidth and storage expenses
Empower every team: Unite editors, producers, and legal teams in one intelligent workspace built for true global collaboration, where automation takes care of the grunt work
