TABLE OF CONTENTS
AI-Powered Asset Management for Product Libraries
Turn thousands of SKUs into an instantly searchable, always-organized content library.
Consumer brands generate massive volumes of product imagery and video—hero shots, lifestyle content, 360° spins, product shots, and user-generated content. Manually tagging and organizing these assets is unsustainable at scale.
Shade's AI automatically identifies and labels products, models, settings, and visual attributes. Search for "winter collection, outdoor lifestyle, female model" and instantly pull every relevant asset across campaigns and seasons. Whether you're building a seasonal lookbook, updating your e-commerce site, or briefing retail partners, Shade makes your content library actually usable.
The system recognizes product variations— and you can add in custom metadata fields such different colorways, sizes, and packaging—ensuring that every asset is connected to the right SKU and easily discoverable when you need to launch new product pages or create comparison content.
Seamless Collaboration Across Creative, Marketing, and Commerce Teams
Keep product launches on schedule with real-time access and approval workflows that work across departments.
Modern consumer brands operate with distributed teams—creative agencies producing content, in-house marketing teams managing campaigns, e-commerce teams updating product pages, and retail partners requiring assets in specific formats. Shade connects everyone to the same source of truth.
Upload lifestyle photography from a beach shoot in California, and your New York e-commerce team can immediately begin building product pages while your London social team pulls selects for Instagram. No more waiting for file transfers, hunting through email attachments, or working with outdated assets.
Shade's branded Collections make it effortless to share seasonal releases with retailers, send influencer campaign assets to brand ambassadors, or provide press kits to media contacts—all with custom branding, access controls, and engagement tracking that shows exactly who's viewed what.
Streamlined Influencer and UGC Management
Centralize creator content, track usage rights, and repurpose authentic moments across all channels.
Influencer partnerships and user-generated content are critical to modern brand marketing, but managing creator deliverables across dozens of partnerships creates organizational chaos. Shade provides a centralized hub for all influencer content with automatic transcription of video content, making it searchable by product mention, talking points, or brand messaging.
Upload creator content directly to secure Collections where your team can review, approve, and organize assets for repurposing. Shade's metadata tagging tracks usage rights, campaign associations, and creator attribution—ensuring compliance while making it easy to find that perfect authentic moment when you need it.
Search transcriptions to identify top-performing product callouts or find every instance when creators mentioned a specific benefit, enabling your team to understand what messaging resonates and identify clips worth amplifying across owned channels.
Archives That Drive Long-Term Brand Value
Every product launch and campaign becomes a searchable asset for future storytelling and brand evolution.
Consumer brands build equity over time through consistent visual storytelling and product evolution. Shade Vault preserves this history in an intelligent, accessible format that supports anniversary campaigns, brand heritage storytelling, and understanding design evolution.
Years later, you can instantly pull every image from a milestone product launch, track how packaging has evolved across seasons, or compile a visual history of your brand's sustainability journey. Shade's ongoing AI analysis continues to surface connections—identifying visual motifs, color palettes, and styling approaches that define your brand identity.
This searchable archive also accelerates new product development by making it easy to reference past campaigns, understand seasonal patterns, and ensure new launches feel consistent with brand heritage while pushing creative boundaries.
Content Velocity That Matches Market Demands
Move from concept to campaign faster with workflows designed for the pace of modern retail.
In consumer markets where trends shift weekly and product launches are timed to cultural moments, speed is competitive advantage. Shade eliminates the technical friction that traditionally slows creative teams—no more waiting for downloads, version confusion, or bottlenecks in approval processes.
From initial photoshoot through final delivery across all channels, Shade ensures that every team member has instant access to the assets they need. Marketing can begin social teasers while the shoot is still happening, e-commerce teams can prep product pages the same day, and retail partners receive formatted assets within hours of creative approval.
This accelerated workflow doesn't sacrifice quality or brand control—Shade's review tools, version management, and approval workflows ensure that only finalized, on-brand content reaches your audiences, even when operating at unprecedented speed.
Launch smarter, scale faster, and maximize every asset
Business Impact
Accelerate time-to-market: Launch campaigns faster with real-time collaboration and instant asset access
Maintain brand consistency: Ensure every team and partner works from current, approved assets
Maximize content ROI: Repurpose and rediscover assets across campaigns, seasons, and channels
Never lose a look: Shades AI-search means you can instantly find any video or image whether from a recent shoot or in the archives from a campaigns years back
