We have some exciting news to share: Shade has been named a Cloud Computing and Storage winner in the 2026 NAB Show Product of the Year Awards. NAB Show is the premier global event powering the future of broadcast, media and entertainment, and being selected by a panel of industry experts out of all the solutions on display in Las Vegas means a lot to us.

Why this award matters

The NAB Show Product of the Year Awards recognize the most significant and promising new products showcased at the annual event. Winners are selected by industry experts across 16 categories, and eligible products must be both exhibited at NAB Show and delivered within the current calendar year. Being named the standout in Cloud Computing and Storage, a category that sits at the core of what we do, is meaningful validation from the people who know this industry best.

As NAB's SVP of Strategic Alliances & Partnerships Eric Trabb put it, Shade is "a cutting-edge solution enhancing a critical stage of the content lifecycle and helping storytellers succeed in today's dynamic media landscape."

Click here for more information about the 2026 NAB Show Product of the Year Awards.

What we're building

Shade is the cloud-based post-production platform built to unify how creative teams store, manage, and collaborate on media. By consolidating file storage, asset management, collaboration, and client review into a single solution, Shade replaces the need for disconnected tools like LucidLink, Frame.io, and Iconik — giving studios, agencies, sports teams, and media companies one streamlined workflow from ingest to archive.

Built around four core pillars — Access, Search, Review, and Archive — Shade helps post-production teams save 30+ hours per project and achieve up to 60% productivity gains. With AI-powered search, real-time collaboration, frame-accurate review tools, and Custom Workflows and Automations, Shade empowers heads of post, editors, creative directors, and producers to spend less time managing files and more time creating.

Backed by $20M in funding including a recent $14M round led by Khosla Ventures and Construct Capital, Shade is trusted by leading studios, professional sports organizations, and creative teams worldwide. Learn more on Shade's website.