WHY SHADE?

WHY SHADE?

What inspired us to build the new file system paradigm.

What inspired us to build
the new file system paradigm.

It’s been over 40 years since the internet has been invented. Since then we’ve seen the adoption of the world wide web, internet pages and search engines developed, articles written just like this one, and video content that has spread like wildfire across every channel. Yet as we look back at most of the time that we spend on the internet, what do we spend most of it doing? Waiting. We spend hours upon hours waiting for things to upload, or buffer, or load, or display. Why? Because the internet was never designed for this.

It’s been over 40 years since the internet has been invented. Since then we’ve seen the adoption of the world wide web, internet pages and search engines developed, articles written just like this one, and video content that has spread like wildfire across every channel. Yet as we look back at most of the time that we spend on the internet, what do we spend most of it doing? Waiting. We spend hours upon hours waiting for things to upload, or buffer, or load, or display. Why? Because the internet was never designed for this.

Fast forward to 2024, in a remote-first world where teams are office-oriented, but kind of hybrid, but have 3 day work weeks, but also work with remote editors, we live in a society where we are simultaneously more connected, but also more distant and slow. Companies spend millions of dollars a year to transfer data between one location to the other, or rack up a huge cloud bill in order to make sure all data is “accessible” from everywhere (oh and don’t forget about all the hidden costs like egress and compute fees). Indeed, despite advancements in technology and the internet, it is often faster to ship hard drives through FedEx or UPS than it is to wait to upload 500 TBs and transfer that from New York to LA. Why is that? Because the internet was never designed for fast file transfer. As data and resolution only gets bigger from 480p, 720p, 1080p, 4K, 8K, 16K? How on earth are we going to be able to work with those types of files now?

Fast forward to 2024, in a remote-first world where teams are office-oriented, but kind of hybrid, but have 3 day work weeks, but also work with remote editors, we live in a society where we are simultaneously more connected, but also more distant and slow. Companies spend millions of dollars a year to transfer data between one location to the other, or rack up a huge cloud bill in order to make sure all data is “accessible” from everywhere (oh and don’t forget about all the hidden costs like egress and compute fees). Indeed, despite advancements in technology and the internet, it is often faster to ship hard drives through FedEx or UPS than it is to wait to upload 500 TBs and transfer that from New York to LA. Why is that? Because the internet was never designed for fast file transfer. As data and resolution only gets bigger from 480p, 720p, 1080p, 4K, 8K, 16K? How on earth are we going to be able to work with those types of files now?

And even if we solve the transfer problem, how do we solve the search problem? Finding the needle in the haystack in a million files, all with limited to no previews in modern finder and file explorers leads us to just guess that we found the exact thing that we need.

And even if we solve the transfer problem, how do we solve the search problem? Finding the needle in the haystack in a million files, all with limited to no previews in modern finder and file explorers leads us to just guess that we found the exact thing that we need.

Finally, let’s talk about security. With 15, 20 different tools, all sharing their own files and structures, do we even know who has access to what data? How are we adequately managing permissions and securitizing our assets?

Finally, let’s talk about security. With 15, 20 different tools, all sharing their own files and structures, do we even know who has access to what data? How are we adequately managing permissions and securitizing our assets?

The way we work with files is broken. Modern tools and systems bring data siloes, limited access, slow transfer, and lost files. We need a fast, smart, real-time way to work with your files that values where your data is located. That’s why we built Shade.

The way we work with files is broken. Modern tools and systems bring data siloes, limited access, slow transfer, and lost files. We need a fast, smart, real-time way to work with your files that values where your data is located. That’s why we built Shade.

Brandon Fan

CO-FOUNDER, CEO

Emerson Dove

CO-FOUNDER, CTO