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Video Production Team Streamlining Multi-Shoot Asset Management
Company Situation
The company operates within the video production and content creation space, managing a growing team that regularly conducts multiple shoots per day involving actors and various assets. Their workflow involves handling large volumes of raw video files, aiming to produce high-quality long-form content. The team is focused on establishing efficient processes to streamline content creation across multiple projects and contributors.
Existing Workflow
The company currently attempts to upload raw video files directly into Shade for proxy creation and editing. After encountering difficulties, they resorted to generating proxies using Adobe Premiere Pro, then uploading those proxies to Google Drive for team access. The editing process involved attaching raw files to proxies within Adobe Premiere to complete the edit. The team uses Canon cameras producing MXF files averaging around three minutes per clip, with total storage needs estimated around 50 GB.
Issues with the Existing Workflow
Uploading raw video files directly into Shade caused extremely long upload times (over 24 hours), and the system struggled to ingest or process these files effectively.
Proxy generation within Shade was unreliable, resulting in proxies that were unusable in the editing timeline, causing workflow disruptions.
The company had to manually create proxies externally in Adobe Premiere, increasing complexity and time spent managing files across different platforms.
Uncertainty about optimal proxy workflows and platform limitations created confusion, making it difficult to establish a consistent process for their expanding team.
Concerns about storage limits and subscription constraints added to the uncertainty of workflow scalability.
How Shade Would Change Their Workflow
Shade offers an integrated solution for managing raw media and proxy workflows within a single platform tailored to video production needs. By optimizing proxy creation and handling raw files efficiently, Shade enables smoother and faster media ingestion. The company can upload raw footage directly into Shade, which then manages proxy generation and mounts media seamlessly for editing. This removes the need for external proxy creation and multiple storage locations. Shade’s platform supports collaboration by providing a centralized, scalable repository for media assets that the entire team can access and work on in real time, helping standardize workflows and improve productivity.
Benefits
- Significantly reduced upload and media ingestion times for raw video files.
- Reliable proxy creation and management fully integrated within Shade, eliminating external proxy workflows.
- Centralized media storage and collaboration that scales with the team’s growth.
- Clearer, standardized processes for managing large volumes of video content.
- Improved editing efficiency with mounted drives and seamless integration with Adobe Premiere.
- Reduced confusion around subscription limits and platform capabilities through tailored support.
Technologies Used
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