Back to Workflows
Video Production Company Transitioning from Legacy File Transfers
Company Situation
This company operates within the video production and creative services industry. Their core business centers around video editing for external companies, supplemented by running a podcasting studio and a studio installation service. Their organizational setup involves multiple interconnected teams: one that creates video content and studio spaces, and another that handles all editorial and post-production work. They serve a variety of companies who prefer to outsource video editing rather than employ in-house editors, relying on this company as an external editing partner.
Existing Workflow
The company currently manages their media assets and project files through a combination of cloud storage and file transfer tools. Artistic direction materials—such as logos, color palettes, and motion design assets—are stored on Google Drive for shared access. Project-specific raw footage (rushes) is handled via Dropbox, while previously they used WeTransfer for file delivery. However, WeTransfer was discontinued due to usage limits and storage constraints. Companies and internal editors download necessary files from these platforms to begin editing, often having to sift through large volumes of B-roll footage stored across different services.
Issues with the Existing Workflow
Inefficient B-Roll Management: The company finds it difficult to organize and filter B-roll footage relevant to specific projects since their current platforms (Dropbox, Google Drive) lack robust tagging, filtering, and color-coding features.
Storage and Cost Concerns: Large raw video files (sometimes multiple terabytes per project) are expensive to store on premium platforms, limiting the ability to centralize all assets in one place.
Fragmented Asset Access: Editors must navigate multiple platforms to access artistic direction files, raw footage, and B-roll, leading to time-consuming manual searches and downloads.
Tool Limitations: Existing tools do not support intelligent search or prompt-based selection of relevant B-roll, resulting in editors downloading entire B-roll libraries rather than only what is necessary.
How Shade Would Change Their Workflow
Shade would serve as a centralized platform specifically for managing and filtering B-roll footage, enabling editors to quickly search and select relevant clips through prompt-based queries. The company could maintain core artistic direction assets and large raw files on cost-effective platforms like Google Drive and Dropbox, while leveraging Shade to curate and share smaller, pre-selected libraries of color-graded B-roll tailored to each project. This approach streamlines the editing preparation process, reduces unnecessary downloads, and improves project turnaround times. Additionally, Shade’s tagging and filtering capabilities would replace the limited organizational features currently available, enhancing collaboration and asset discoverability.
Benefits
- Dramatically improved B-roll search and selection with prompt-based filtering
- Reduced editor time spent downloading and sorting large volumes of footage
- Cost savings by selectively storing only curated B-roll on Shade, while keeping large raw files on cheaper platforms
- Enhanced collaboration through centralized, well-organized asset libraries
- Potential to monetize storage and hosting costs by charging companies for data access
- Simplified workflow by consolidating project-specific assets and improving file accessibility
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo