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Television Studio Streamlining Media Review with AI Upscaling
Company Situation
The company operates as a television and motion picture studio handling a variety of productions, including in-house post-production, overseas editorial and visual effects, and worldwide content distribution. Their team includes editorial leads, post-production coordinators, online editors, assistants, and distribution heads managing an extensive library of media assets across multiple servers and locations. They also manage a fast channel and streaming app, alongside a business unit focused on upscaling and reconditioning older titles using AI tools.
Existing Workflow
Currently, their media assets are stored on multiple physical servers located in different places, accumulated over many years as new servers were added alongside older ones. Editorial work is primarily done in-house, with some remote collaboration via desktop emulation tools to maintain an on-premise workflow. Transfer of footage to editors is managed either locally or through direct remote desktop access. They have built a proprietary daily server system for asset management, but it has limitations. Their distribution processes involve sending assets to global vendors, and they maintain redundancies across servers to secure their media, leading to duplicated storage.
Issues with the Existing Workflow
Fragmented asset storage across multiple servers and locations, making it difficult to manage and search for content efficiently.
Redundant data storage causing unnecessary housekeeping and complexity.
Proprietary media management tools with usability issues, such as an ineffective homepage and poor user experience for finding recent content.
Reliance on physical servers and manual maintenance, complicating scalability and increasing operational overhead.
Limitations in remote collaboration workflows, requiring desktop emulation for access to on-premise systems.
Challenges in consolidating assets from different seasons or shows stored on disparate servers.
How Shade Would Change Their Workflow
Shade would enable the studio to implement a cloud-first workflow overlaying their existing infrastructure, facilitating better organization and access to media assets without requiring a complete infrastructure overhaul. By leveraging Shade’s proxy-based workflow capabilities and advanced search functions, the team could improve editorial collaboration, review, and approval processes, and streamline delivery to companies and distribution vendors. Shade’s platform would reduce redundancies by identifying and coalescing duplicate content, enabling more efficient storage management. It also supports low-resolution editing proxies and integrates review and approval workflows, replacing multiple disconnected tools with a unified system. Although Shade does not currently index existing server assets natively, it complements existing on-premise storage by providing a user-friendly, cloud-accessible interface to manage and distribute finalized content and collaborate remotely.
Benefits
- Centralized, cloud-accessible media management over existing physical servers
- Enhanced content search and discovery across dispersed assets
- Proxy-based workflows for efficient low-res editing and remote collaboration
- Streamlined review and approval through integrated tools, reducing reliance on multiple software platforms
- Reduced data redundancy and improved storage housekeeping
- Simplified delivery and distribution processes to global vendors
- Improved user experience, eliminating frustrations with legacy proprietary tools
Technologies Used
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