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Telecommunications Firm Streamlining Content Production with Ignite and Workfront
Company Situation
This company operates within the telecommunications sector, maintaining an extensive internal content production team dedicated to creating a wide range of marketing assets—commercials, billboards, still photography, and other multimedia content. The production group is sizable, around 300 employees, and functions as an in-house agency embedded within the broader marketing organization. This setup enables rapid content creation and frequent pivots based on evolving business priorities, reflecting a highly dynamic and fast-paced environment.
Existing Workflow
The team currently relies on a hybrid content management setup. For file sharing and remote access, they use a cloud-based system called Ignite, which was adopted primarily to support remote workflows during the COVID-19 pandemic. Ignite serves as the main repository for approximately 95% of their assets. In parallel, they maintain on-premises storage using SNS EVO servers. The intake and project management processes are tracked through a workflow system that starts with work tickets entered into Workfront, coordinating between production, pre-production, and post-production teams.
Issues with the Existing Workflow
Despite the tools in place, the production teams face significant challenges with asset management:
Lack of a true Media Asset Management (MAM) system to provide effective file streaming and seamless integration with long-term storage repositories.
Difficulty in locating the correct files due to storage fragmentation across cloud and on-premises systems.
Time-consuming manual downloading and uploading of assets to local machines, which slows down creative workflows.
Limited searchability and discoverability, leading to inefficiencies and producer frustration.
The current system acts more as a file-sharing tool than a holistic asset management solution, creating bottlenecks especially during rapid pivots and high-volume production cycles.
How Shade Would Change Their Workflow
Shade offers a comprehensive cloud MAM overlay that integrates directly with existing storage systems, both cloud and on-premises. By bringing a unified, searchable, and accessible asset management layer, Shade would eliminate the friction involved in asset discovery and retrieval. This solution would allow producers and creative teams to stream files directly without the need to download, speeding up project turnaround and enabling greater flexibility.
Shade’s platform also supports seamless integration with existing workflow tools, ensuring that the content supply chain remains intact while improving collaboration and operational transparency. This would empower the company’s production teams to adapt quickly to changing priorities without being hampered by technical limitations.
Benefits
- Enhanced asset discoverability with powerful search and metadata capabilities
- Direct file streaming reducing the need for local downloads and uploads
- Unified access across cloud and on-premises storage environments
- Increased operational efficiency and reduced time spent searching for files
- Better support for rapid pivots and fast-moving production schedules
- Seamless integration with existing workflow and project management systems
Want to see how Shade can improve your workflow?
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