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Sports Media Producing Golf Content and Coverage
Company Situation
The company operates within the sports media production sector, specializing heavily in golf-related content including commercials, tournament coverage, and event capture. Their team is distributed across multiple locations with a mix of on-site and remote workflows. They support a diverse portfolio of companies, including major sports organizations with varying digital infrastructure needs and priorities.
Existing Workflow
Currently, the company uses a hybrid storage approach combining on-premises Network Attached Storage (NAS) solutions with cloud services such as Google Drive. On-premises, they rely on a portable storage system (a Jellyfish NAS) for remote shoots and a large-capacity NAS tower for centralized storage when back at their main office. Remote editors access this NAS via network shares (SMB Connect), while external collaborators and companies are forced to use Google Drive for file sharing and review. This cloud service requires full downloads of large video files to preview content, causing delays and inefficiencies.
Issues with the Existing Workflow
Cloud platforms like Google Drive are not optimized for video asset management, requiring full downloads of large files before viewing, which slows review and approval processes.
Remote and external collaborators face friction in accessing content, often needing technical knowledge to connect to SMB shares or dealing with slow cloud previews.
Maintaining large on-premises storage is costly and requires operational overhead, particularly as the volume of archived media grows.
The company is hesitant about fully cloud-based solutions due to concerns about speed and cost but recognizes the limitations of their current setup.
Different companies have varying IT policies, with some being cloud-first and others preferring on-premises infrastructure, complicating a one-size-fits-all approach.
How Shade Would Change Their Workflow
Shade offers a cloud-native media asset management platform that bridges the gap between on-premises storage and cloud accessibility. By integrating with their existing storage gateways (such as their Jellyfish NAS), Shade would provide seamless, high-speed remote access to video files without requiring downloads for previews. Its auto-tagging and AI-powered indexing features would streamline asset organization and retrieval, reducing manual effort. Company and external collaborators could securely review and upload assets through an intuitive interface, eliminating technical barriers and improving collaboration speed. Shade’s cloud-first architecture also future-proofs their workflow by enabling scalable storage without exorbitant on-premises hardware investments.
Benefits
- Significantly faster and frictionless video asset review without full file downloads.
- Simplified collaboration for remote editors, companies, and external partners via easy-to-use cloud interfaces.
- Integration with existing on-premises storage to protect current hardware investments.
- AI-powered auto-tagging and search to improve asset discoverability and workflow efficiency.
- Reduced operational overhead and storage costs by leveraging scalable cloud infrastructure.
- Flexibility to accommodate companies with varying IT policies, including cloud-first organizations.
Technologies Used
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