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Sports Media Company Consolidating Google Drive and Google Cloud
Company Situation
The company is a creative agency specializing in sports content production. Their team includes editors both domestically and internationally, working on projects for high-profile sports teams and leagues. The agency handles large video files and complex post-production workflows, requiring seamless collaboration across different locations.
Existing Workflow
Currently, the agency relies heavily on multiple cloud storage platforms such as Google Drive, Google Cloud, and Dropbox to store and share their media assets. Editors and creative team members access project files through these disparate systems, often managing large video formats like MXF, MP4, and RAW footage. They also use separate tools for review and approval, such as Frame, to share drafts with companies and gather feedback.
Issues with the Existing Workflow
Fragmented storage across multiple platforms leads to inefficiencies and difficulty managing assets consistently.
High cloud storage costs due to large project sizes (60-100 GB per project) and multiple platforms in use.
Inconvenient workflows for remote editors, especially overseas, who sometimes have to download entire projects to work offline.
Lack of an integrated system combining storage, review, approval, and sharing, resulting in fragmented communication and version control.
Limited ability to mount cloud storage as a local drive with streaming capabilities, causing delays and extra data downloads.
How Shade Would Change Their Workflow
Shade offers a unified cloud storage platform that combines the functionality of Google Drive, Dropbox, and Frame into a single system. The company can upload their Premiere Pro projects and raw footage directly into Shade, where files are automatically indexed with rich metadata for easy search and retrieval. Shade’s streaming file system allows users to mount the cloud storage as a virtual local drive, enabling editors to work with large video files without full downloads, significantly improving remote editing workflows. The built-in review and approval tools streamline company feedback and collaboration. Although Shade is cloud-first, its integration with editing software via a mounted drive simplifies file management and maintains consistent project links for all collaborators.
Benefits
- Centralized storage and workflow management replacing multiple platforms
- Reduced time spent searching and organizing media via AI-powered metadata indexing
- Streaming file access reduces unnecessary downloads and improves remote editing efficiency
- Integrated review and approval process simplifies company collaboration
- Scalable cloud storage with flexible purchasing options per seat
- Consistent file links across editors support collaborative editing with shared project files
Technologies Used
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