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Sports Marketing Firm Streamlining Media with Dropbox and Iconik
Company Situation
The company operates within the sports marketing sector, managing a portfolio of sports organizations and leagues. Their team includes photographers, videographers, video editors, and social media managers working across multiple companies, each generating a large volume of visual and video content. While their internal needs for digital asset management (DAM) are limited, several of their companies require robust solutions to manage and organize extensive media libraries.
Existing Workflow
Currently, their asset management relies heavily on general file-sharing and storage platforms such as Dropbox and Google Drive, supplemented by some use of specialized DAM tools like Canto and Iconik. Assets are stored across multiple systems, with videos and photos often kept separately. For one company, a bare knuckle boxing organization, Dropbox is used extensively to store media, including large broadcast video files exported as .mov files. Another company uses Canto for photo management with facial recognition capabilities.
Issues with the Existing Workflow
Difficulty finding assets efficiently, especially by specific subjects such as individual athletes.
Large video files (over 20GB) frequently become corrupted when stored on Dropbox, making critical broadcast assets inaccessible.
Fragmented storage systems prevent a unified workflow, forcing teams to work across multiple platforms.
Lack of facial recognition or advanced search for video assets, limiting quick retrieval and usage of media.
Limited ability to support both archival needs (long-term storage of large files) and functional, day-to-day asset use for promotion and social media.
How Shade Would Change Their Workflow
Shade offers a centralized digital asset management platform designed to unify photo and video storage within a single ecosystem. It supports large file handling without corruption, ensuring that critical broadcast files remain accessible and secure. Shade’s advanced search capabilities, including the potential for facial recognition across both photos and videos, enable quick and precise asset retrieval by athlete or event. The platform can segment storage between “hot” (frequently accessed) and “nearline” (archival) tiers, aligning with companies’ needs for both active use and long-term preservation. This consolidation simplifies workflows for media teams, allowing all users to access, organize, and utilize assets efficiently from one location.
Benefits
- Centralized repository for all digital assets—photos and videos in one platform.
- Reliable storage for large broadcast files without risk of corruption.
- Enhanced search functionality, including by individual athlete names and facial recognition.
- Unified workflow across photographers, editors, and social media managers.
- Flexible storage options to balance accessibility and archival needs.
- Streamlined collaboration and asset utilization for multiple companies under one roof.