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Sports Marketing Firm Coordinating National Governing Body Content
Company Situation
The company operates within the sports and creative services sector, managing brand, design, video, and social media content for a national governing body. Their creative team is relatively small but highly versatile, comprising internal graphic designers, video editors, and social media specialists, as well as external collaborators such as videographers and animators. The team aims to deliver high-quality, agency-level output while working with a range of creative disciplines.
Existing Workflow
Currently, the team relies heavily on SharePoint and OneDrive for file storage and collaboration, supplemented by a combination of Asana for task management and various hard drives for media archiving. For video review and approval, they have used platforms like Frame.io and WeTransfer. Their workflow involves juggling multiple systems for storing, tracking, and sharing creative assets both internally and with external partners.
Issues with the Existing Workflow
Fragmented storage across SharePoint, OneDrive, hard drives, and file transfer tools creates challenges in content retrieval and version control.
Slow upload and download speeds, especially for video content, hinder efficient remote collaboration, particularly when working with team members abroad.
Difficulty in maintaining consistent folder structures and file organization as the volume of creative assets grows over time.
The complexity of coordinating between internal teams and external creatives leads to inefficiencies and risks of lost or misplaced content.
Existing tools do not fully integrate with the team’s creative review and approval processes, causing reliance on multiple disconnected platforms.
How Shade Would Change Their Workflow
Shade offers a unified digital asset management (DAM) platform designed to centralize all creative content, streamline collaboration, and simplify review and approval workflows. By replacing disparate storage solutions and standalone tools, Shade would enable the team to:
- Store all creative assets in one accessible, organized repository with robust folder structures and metadata tagging.
- Facilitate faster and more reliable file sharing and collaboration across locations, including external partners.
- Integrate review and approval workflows directly within the platform, reducing dependence on multiple tools.
- Improve version control and content retrieval, making it easier to locate historical footage and assets for future projects.
- Support wide-ranging creative disciplines from graphic design to video editing with tailored workflow features.
Benefits
- Centralized, easy-to-navigate content library for all creative assets.
- Enhanced collaboration capabilities with internal and external stakeholders.
- Improved efficiency in review and approval processes.
- Reduced risk of content loss or misplacement.
- Scalability to accommodate growing volumes of creative content.
- Time savings through faster upload/download and streamlined workflows.