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Sports Marketing Agency Collaborating on Media Promotions
Company Situation
The company is a sports marketing agency that supports multiple sports organizations with their media and promotional efforts. Their team collaborates with photographers, videographers, video editors, and social media managers to create and distribute content for their companies, which include combat sports and baseball leagues. While the agency itself does not require asset management solutions internally, several of their companies have growing digital media needs that require sophisticated organization and storage solutions.
Existing Workflow
Currently, the agency and its companies use a mix of popular digital storage and asset management tools, including Dropbox, Google Drive, Iconic, and Canto. Dropbox serves as the primary repository for large video and photo assets, while Canto is used by at least one company for photo management with facial recognition capabilities. However, video assets are handled separately, and there is no unified system that can manage both photos and videos seamlessly. File sizes, especially large broadcast video files exported as MOVs, pose particular challenges when stored in Dropbox.
Issues with the Existing Workflow
Difficulty in finding specific assets quickly, especially video content, due to lack of unified searchability and organization.
Dropbox’s handling of large video files is problematic, with files over 20GB becoming corrupted, rendering them unusable.
Separate tools for photo and video management create fragmentation and inefficiency.
Facial recognition search capabilities exist for photos but are not available for video, limiting the ability to locate assets by athlete or subject.
Lack of a centralized ecosystem forces teams to work in silos, complicating collaboration and asset utilization.
Archival needs for large, broadcast-quality files are not adequately met with current storage solutions.
How Shade Would Change Their Workflow
Shade offers a unified digital asset management platform that consolidates both photo and video assets into a single, accessible ecosystem. By integrating advanced AI-powered search capabilities, including facial recognition and metadata tagging for both photos and videos, Shade enables the team to quickly locate assets by fighter or subject. The platform also supports tiered storage options, allowing for efficient management of both hot (frequently accessed) and nearline (archival) video assets without the corruption issues seen in Dropbox. These features ensure that all stakeholders—from photographers to social media managers—can work collaboratively from one source of truth, improving workflow efficiency and asset utilization.
Benefits
- Centralized storage and management of both photo and video assets in one platform.
- AI-enhanced searchability, including facial recognition across all media types.
- Reliable handling and archival of large broadcast-quality video files without corruption.
- Streamlined collaboration across media teams, editors, and marketing managers.
- Reduced time spent searching for and organizing assets, increasing productivity.
- A unified ecosystem that replaces multiple fragmented tools, simplifying workflows.