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Sports Entertainment Company Streamlining Video Storage with Amazon S3 and Frame.io
Company Situation
The company operates in the emerging winter sports entertainment industry, focusing on snowboarding and freestyle skiing events. Their team is lean, consisting of roughly two to three full-time members supplemented by a handful of contractors. They are in the initial growth phase of their first competitive season and generate significant media content across multiple annual events, with data volumes reaching approximately 50 terabytes per event and an estimated 200 terabytes annually.
Existing Workflow
Currently, the company stores all event footage and assets in Amazon S3 buckets primarily for archival purposes. Their small in-house team manually manages the ingestion, storage, and distribution of these large media assets. For collaboration and review, they rely on Frame.io, while physical hard drives remain a frequent method for transferring data between locations and external partners. The team’s workflow involves juggling multiple platforms—S3 for storage, Frame.io for review, and physical drives for transport—resulting in fragmented asset management.
Issues with the Existing Workflow
Data Transfer Delays and Costs: Reliance on physical drives causes delays of several days, impacting the speed of content delivery and review. The cost of shipping and handling large drives can be significant, especially given the scale of data.
Fragmented Asset Management: Switching between S3, Frame.io, and physical drives creates inefficiencies and risks around asset location and version control. Tribal knowledge is heavily relied upon to locate assets.
Scaling Challenges: With only a small core team and fluctuating contractor involvement, the company needs a flexible solution that allows easy scaling of user seats without large upfront commitments.
Limited Metadata and Search: Current workflows lack advanced metadata tagging or AI-driven search capabilities, making it difficult to quickly locate and license footage or photos, especially as content volume grows.
Review and Approval Workflow Gaps: While Frame.io supports review, integrating feedback and approvals across platforms and vendors remains cumbersome.
How Shade Would Change Their Workflow
Shade offers a cloud-native media management platform designed to unify storage, sharing, and collaboration workflows. By integrating directly with cloud storage providers like Amazon S3, Shade eliminates the need for physical hard drives, enabling rapid, secure, and cost-effective data transfer and access. The platform consolidates asset management, review, and approval into a single interface, reducing reliance on tribal knowledge and manual processes. Advanced metadata tagging, including AI-powered capabilities, streamlines search and licensing workflows. Shade’s flexible user licensing allows the company to scale seats dynamically as their event and contractor needs grow.
Benefits
- Dramatically reduced data transfer times by eliminating physical drives
- Significant cost savings on logistics and data movement
- Centralized platform for storage, review, and approval workflows
- Enhanced asset discoverability through AI-driven metadata tagging
- Flexible user seat management to support scaling teams
- Improved collaboration with external vendors and partners through streamlined feedback mechanisms
Industry
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