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Senior Living Marketers Streamlining Creative with Adobe and Canva
Company Situation
The company operates within the senior living services industry, managing marketing efforts for multiple senior living communities alongside a corporate office. Their marketing team is small but agile, with limited budget resources. The company serves as the marketing director overseeing creative asset management and coordination across several locations.
Existing Workflow
Currently, the company’s team stores digital assets—including photos and videos—across multiple platforms: an internal shared drive, portable external drives, and Google Pixel devices used by the communities to capture media. Periodically, assets from these devices are manually transferred to the shared drive. The team also utilizes media kits and conducts periodic photo and video shoots, which add to their growing volume of digital content. Access to this media is primarily managed by the marketing director and their immediate team, with other stakeholders relying on direct requests for assets.
Issues with the Existing Workflow
The primary challenges stem from the lack of a centralized and organized digital asset management system. The company is faced with the time-consuming task of manually sorting, labeling, and categorizing a large volume of media files, a process complicated by the former creative lead’s departure. This disorganized structure creates bottlenecks when other teams or leadership request specific assets for presentations or marketing purposes. The current approach also limits broader, controlled access for non-creative stakeholders who need to find and use media independently without editing privileges. Additionally, the company must work within a constrained budget and delayed timeline for implementing new solutions.
How Shade Would Change Their Workflow
By integrating Shade’s cloud-based digital asset management platform, the company can centralize all media assets into one searchable, organized repository accessible to both the marketing team and broader stakeholder groups. Shade’s system would streamline asset categorization and review processes, enabling natural language search capabilities to quickly locate specific photos or videos. Controlled user permissions would allow non-creative team members to access and download assets for presentations without risk of accidental edits or deletions. Shade’s web-based platform supports remote and distributed team access, fitting seamlessly with the company’s existing workflows and technology stack, including Adobe Creative Cloud and Canva for content creation.
Benefits
- Centralized, cloud-based storage for all digital assets
- Simplified and time-saving asset organization and labeling
- Natural language search for quick and intuitive file discovery
- Controlled access for non-creative stakeholders to self-serve media needs
- Seamless integration with existing creative tools like Adobe Creative Suite and Canva
- Scalable solution fitting a small marketing team’s budget and timeline constraints