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Robotics Marketing Team Streamlining Video Asset Collaboration
Company Situation
The company operates within the robotics sector, managing a marketing team that includes internal staff and external contractors. Their team handles a large volume of digital assets, particularly video content, stored on-premises across several terabytes. They also engage with outside marketing agencies for fractional CMO services and content creation support.
Existing Workflow
Currently, the company stores approximately six to seven terabytes of data on a mapped network drive accessible via VPN or directly in the office. Marketing and content teams download large files locally before uploading them to cloud platforms such as SharePoint, Dropbox, or WeTransfer to share with external contractors or agencies. After editing, files are exchanged back and forth through these platforms, creating multiple manual steps.
Issues with the Existing Workflow
Remote access is slow and cumbersome, especially when working outside the office over VPN.
The file sharing process requires multiple downloads and uploads, leading to inefficiencies and delays.
The asset organization is described as a "total hot mess," making it difficult to quickly locate necessary files.
Heavy reliance on SharePoint and Dropbox, which are not preferred tools for the team.
Lack of a centralized, searchable content repository, complicating discovery and collaboration.
How Shade Would Change Their Workflow
Shade introduces a unified solution for search, access, sharing, and archiving of digital assets. Using Shade’s platform, the company can mount their existing storage remotely, eliminating the need for time-consuming downloads and uploads. Shade’s advanced metadata tagging, AI-powered content discovery, and intuitive search capabilities streamline locating assets. This reduces dependence on multiple third-party sharing tools and simplifies collaboration between internal and external marketing resources.
Benefits
- Streamlined remote workflows with direct access to large files without full downloads.
- Enhanced content discovery through AI-driven tagging and metadata management.
- Reduced reliance on multiple file-sharing platforms, consolidating workflows in one system.
- Improved collaboration between internal teams and external contractors/agencies.
- Faster, more efficient asset management and retrieval, saving time and reducing frustration.