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Real Estate Photography Streamlining Digital Asset Management
Company Situation
The company is a regional real estate photography company specializing in residential property shoots along a major urban corridor. Their team primarily consists of freelance photographers working as independent contractors. They produce thousands of digital assets, including photos and videos, for delivery to companies as well as for their own marketing and promotional purposes.
Existing Workflow
Currently, the company delivers digital assets through a platform called Photology, which is new and still undergoing refinement. Their vast volume of photos and videos is stored on Google Drive, where they organize files primarily through naming conventions. They also maintain a stock library of frequently reused images and b-roll footage, which they retrieve manually. This setup requires frequent toggling between various tools for storage, delivery, and review.
Issues with the Existing Workflow
Google Drive organization is cumbersome and inefficient given the volume of assets.
Searching for and retrieving stock footage and previously shot b-roll is difficult.
The company uses multiple single-purpose tools for storage, delivery, review, and asset management, creating fragmented workflows.
Coordination with freelance photographers further complicates asset management and sharing.
The current delivery platform, Photology, is new and still has kinks, adding uncertainty to the process.
How Shade Would Change Their Workflow
Shade offers a unified platform that consolidates storage, delivery, review, and asset management into a single interface. Instead of toggling between different drives and specialized tools, the company’s teams and freelancers would access all digital assets through one consistent system. Shade supports multiple operating systems and provides flexible access via app, mount, or web browser. It enables custom folder and drive structures tailored to company needs. Integrated search capabilities would simplify finding stock footage and past assets. Shade also supports scalable cloud storage either via its own curated option or through third-party providers like Amazon S3 or Google Cloud Platform.
Benefits
- Centralized asset management reduces time spent searching and toggling between platforms.
- Streamlined workflows improve collaboration between full-time staff and freelance photographers.
- Enhanced search capabilities expedite retrieval of stock and b-roll footage.
- Flexible storage options allow the company to scale as needed.
- Unified platform reduces complexity and potential errors in delivery and review processes.
- Cross-platform accessibility ensures ease of use regardless of operating system.