Back to Workflows
Real Estate Media Team Streamlining Workflow with ClickUp and Dropbox
Company Situation
This company operates in the real estate photography and videography industry, managing a busy and growing team that includes a second shooter, a video editor, and two assistants. Their business involves frequent travel and demands rapid turnaround, with approximately 15 shoots per week. Their workflow requires coordination across multiple team members and platforms, handling large volumes of photo and video content for real estate agents and branding projects.
Existing Workflow
The team currently relies heavily on Dropbox for media storage and sharing, alongside ClickUp for task management. They use a real estate-specific gallery delivery system for company-facing content distribution. Editing is done across multiple platforms, including Final Cut Pro and Adobe Premiere Pro, with the main video editor working in Premiere Pro and others using Final Cut. Files are organized primarily by shoot date and then by individual properties, with media types such as photos and videos categorized within these folders.
Issues with the Existing Workflow
The company is overwhelmed by the volume and complexity of managing media assets, especially video files, which are more difficult to track than photos.
Dropbox, while familiar, has proven insufficient for seamless team collaboration and media organization.
Task management tools like ClickUp do not fully meet their organizational needs.
The company has experienced repeated frustrations and financial losses investing in various solutions that failed to deliver.
Editing workflows are complicated by the use of different software platforms (Final Cut Pro and Premiere Pro), making project file sharing and version control cumbersome.
The company struggles with organizing shoots that happen out of order and managing last-minute schedule changes from companies (real estate agents).
There is a significant fear of deleting old media files, leading to excessive storage use (23 TB total, with about 7 TB active), complicating storage management.
How Shade Would Change Their Workflow
Shade offers a centralized, robust media management platform designed to streamline organization, collaboration, and workflow integration for creative teams. It automatically tags and organizes media, providing a single source of truth where all team members can easily find and manage video and photo assets regardless of editing software. Shade’s platform supports complex video workflows and can handle large data volumes with ease, alleviating the need for multiple disconnected tools. By integrating with the team’s editing platforms and providing clear structure based on shoot dates and property addresses, Shade would reduce manual organizational overhead. It also enables better delegation and remote collaboration, supporting the company’s traveling and multi-location operations.
Benefits
- Centralized and streamlined media organization tailored for video and photography workflows
- Enhanced collaboration across different editing platforms (Final Cut Pro and Premiere Pro)
- Automated tagging and metadata management for faster search and retrieval
- Reduced reliance on multiple disjointed tools, consolidating storage and task management
- Scalable storage management with the ability to identify active versus archivable content
- Improved workflow consistency despite out-of-order shoots and last-minute changes
- Better delegation capabilities, freeing up the company’s time and reducing burnout