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Real Estate Media Team Streamlining Remote Collaboration with Aureo
Company Situation
The company operates in the real estate photography and videography industry, managing a busy, multi-person team that includes a second shooter, a video editor, and two assistants. They handle a high volume of shoots—approximately 15 per week—and often travel significant distances for assignments. As the primary face of the business, the company is responsible for delegation and overseeing project completion, but struggles with the administrative overhead and organizing the workflow efficiently.
Existing Workflow
The team currently relies on Dropbox for media storage and file sharing, and uses ClickUp for task management, although the company is not fully satisfied with ClickUp’s capabilities. For final content delivery to companies, they use a separate system called Aureo, which functions as a real estate gallery delivery platform. The company organizes files in Dropbox by shoot date and then by individual properties, with subfolders for different media types such as photos and videos. Communication with the video editor often involves voice memos detailing shoot order and expectations.
Issues with the Existing Workflow
The company is overwhelmed by the volume of work and the fragmented nature of their current tools. Dropbox, while functional, lacks streamlined organization and automation, especially for video files, which are a particular concern. The company feels frustrated after investing significant money and effort into various software solutions over the years without finding a lasting answer. Disorganized shoot data, out-of-order footage, and inconsistent communication with the video editor add to the complexity. The company’s attempts to delegate are hindered by the need to manually organize and manage files after shoots, leading to inefficiency and fatigue.
How Shade Would Change Their Workflow
Shade offers a more robust and media-focused platform that can replace Dropbox as the central hub for organizing all media assets. With automatic tagging and streamlined media organization designed specifically for video and photography teams, Shade would reduce the manual effort required to keep files orderly and accessible. This would improve communication with the video editor by providing a clear, unified structure for footage and project metadata. By centralizing the internal organization of media, Shade complements the company’s existing delivery system without disruption, enabling smoother collaboration among the team and more efficient delegation from the company.
Benefits
- Centralized, automated media organization tailored for real estate photography and videography
- Reduced manual file management and administrative overhead
- Improved communication and clarity for video editors and assistants
- Seamless integration with existing delivery workflows
- Scalable solution to support high-volume shoot schedules and remote work
- Enhanced team collaboration through a single, streamlined platform