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Real Estate Media Streamlining Collaboration with Frame.io and Ziflow
Company Situation
The company operates in the real estate media industry, providing photography and videography services to real estate professionals. Their team includes approximately a dozen photographers and editors, supported by additional staff handling scheduling, quality control, editing, company care, and sales. The organization manages a substantial volume of digital assets, currently totaling around 10 terabytes of storage, with a growing need to streamline media management and collaboration across multiple locations and teams.
Existing Workflow
Currently, the company relies heavily on Dropbox for file storage and sharing. Photographers either upload files directly to Dropbox or physically deliver hard drives due to inconsistent internet speeds. The team manages file delivery, editing, and approvals through a combination of manual processes and multiple disconnected tools. Staff also coordinate scheduling and company communications separately from the media workflow.
Issues with the Existing Workflow
Slow and unreliable uploads: Limited internet speeds compel some photographers to drop off physical hard drives, causing delays.
Fragmented toolset: The workflow depends on multiple platforms for storage, editing, approvals, and communication, increasing complexity and inefficiency.
Poor searchability: Difficulty locating specific media assets due to lack of natural language search and metadata tagging.
Limited collaboration: Creative conversations and feedback are scattered across email and chat, making it hard to track decisions and revisions.
Storage management challenges: Managing large amounts of data (10+ terabytes) on Dropbox incurs costs and administrative overhead.
How Shade Would Change Their Workflow
Shade offers a consolidated platform tailored to creative teams managing large media libraries. By integrating powerful AI-driven natural language search and automated metadata tagging, Shade significantly improves media discoverability. Its built-in review and approval tools enable seamless collaboration among photographers, editors, producers, and companies, keeping all creative feedback directly linked to the media assets. Shade’s platform replaces multiple tools, streamlining workflows and reducing friction caused by physical media transfers. The company can manage scheduling, uploading, editing, and approvals within a unified system that supports remote teams and multiple stakeholders efficiently.
Benefits
- Faster and more reliable file uploads without reliance on physical hard drives
- Unified platform consolidating storage, collaboration, approvals, and asset management
- Advanced AI-powered search with natural language queries for easy media retrieval
- Automated metadata tagging enhancing organization and SEO of media assets
- Centralized communication and feedback directly on media files for clearer creative collaboration
- Scalable storage solution tailored to growing data volumes and team sizes
- Reduced operational complexity and administrative overhead