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Real Estate Marketers Streamlining Video Storage with G-RAID
Company Situation
The company is part of a regional real estate association’s marketing communications team, primarily focused on video production. Their team is small, consisting mainly of two video professionals, but they support a larger organization with ongoing video content needs. They manage a substantial volume of video assets, with approximately 12 terabytes of footage accumulated over time.
Existing Workflow
Currently, all video content is stored on physical external hard drives (e.g., G-RAID drives) that are kept on desks. When leadership requests specific video edits or compilations, the team manually digs through these drives to locate the needed footage. This process is time-consuming and inefficient, especially when frequent access to archived material is required.
Issues with the Existing Workflow
Lack of centralized, searchable storage makes locating footage cumbersome and slow.
Manual digging for assets leads to delays in producing requested video cuts.
Reliance on physical drives poses risks related to data security, loss, or hardware failure.
Limited IT support and slow innovation in current infrastructure complicate scaling storage solutions.
No streamlined archival workflow that preserves metadata or AI tagging when moving projects from active to archive storage.
Potential difficulties integrating other media types, such as photography, into their storage and workflow.
How Shade Would Change Their Workflow
Shade offers a cloud-based storage and media management platform designed to simplify and enhance digital asset workflows. By adopting Shade, this real estate marketing team could:
- Store active projects (around 2 terabytes) in a live editing environment with seamless access.
- Archive completed projects (around 10-12 terabytes) in a highly searchable vault that maintains AI tagging and metadata, enabling quick retrieval for future use.
- Enable multiple users (estimated six users) to access the system with appropriate permissions.
- Leverage Shade’s unique Lightroom integration to link photo catalogs directly into the platform, improving accessibility and searchability for photography assets.
- Eliminate reliance on physical drives, reducing risk and improving collaboration.
- Benefit from AI-powered workflows that automate tagging and make searching faster and more efficient.
- Gain flexibility to choose between growth or enterprise plans based on user count and feature needs, including options like single sign-on and customized SLAs.
Benefits
- Centralized, cloud-based storage accessible by multiple users
- AI-powered metadata and tagging preserved across active and archived content
- Dramatically reduced time spent searching for footage and photos
- Seamless archival workflow without loss of valuable metadata
- Unique Lightroom catalog integration for photography workflows
- Elimination of physical drive dependency and associated risks
- Scalable plans tailored to team size and organizational requirements
- Improved collaboration and faster turnaround on video requests
Technologies Used
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