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Professional Sports Company Consolidating Google Drive and Photoshelter
Company Situation
This company operates within the professional sports industry, managing media assets for a women's professional soccer team. Their team is relatively small, with about 10 core users but a wider distribution network including marketing staff and external collaborators such as photographers and players. They are in the process of organizing media from their first season, which includes photos and videos of games and events.
Existing Workflow
Currently, the company uses a combination of Google Drive to store finished content and separate photo management platforms such as Photoshelter and Pixieset for photography assets. These systems are fragmented, with contractors managing their own subscriptions and the team lacking a centralized repository. Media is scattered, making it difficult to maintain consistent organization and accessibility.
Issues with the Existing Workflow
Media assets are dispersed across multiple platforms, causing inefficiencies in storage and retrieval.
Lack of a unified system complicates the process of organizing and sharing content internally and externally.
Difficulty in identifying and searching for specific players or moments within photos and videos due to limited metadata capabilities.
Managing multiple subscriptions and storage solutions increases complexity and potential costs.
Limited ability to label, comment on, and review assets collaboratively within current workflows.
How Shade Would Change Their Workflow
Shade offers a centralized digital asset management (DAM) platform that consolidates all media assets—photos and videos—into one organized system. Its advanced AI capabilities can automatically identify players, jersey numbers, and categorize content by game events, improving searchability and reducing manual tagging efforts. The platform supports facial recognition, metadata management, and provides collaborative tools such as commenting and asset review. Additionally, Shade’s flexible seat and guest model allows the core marketing team to manage assets actively while distributing content widely without incurring extra seat costs for viewers or players. This streamlines distribution and simplifies budgeting.
Benefits
- Centralized storage for all media assets, eliminating fragmentation.
- AI-powered identification and tagging of players, jersey numbers, and game events for faster search and retrieval.
- Enhanced collaboration with commenting and review features within the platform.
- Cost-effective pricing aligned with actual active users and unlimited guest sharing capabilities.
- Simplified media distribution to players, marketing staff, and external collaborators.
- Improved organization and metadata management for both photos and videos, tailored to sports media workflows.
Technologies Used
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