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Powersports Company Streamlining Omnichannel Marketing Assets
Company Situation
The company is a family-owned powersports accessories company specializing in off-road and truck-related products, such as retractable ratchet straps and camping gear. Their marketing team operates with fewer than 10 users who manage omnichannel advertising efforts, primarily through e-commerce channels like Amazon and expanding into direct-to-consumer via Shopify. The company is currently undergoing a rebranding process and aims to scale their creative marketing efforts to meet ambitious revenue goals.
Existing Workflow
The marketing team currently relies on a patchwork of tools to collaborate and manage creative assets. Their core workflow includes Slack for communication, Google Drive for file storage, and occasional use of Frame.io for video review and approvals. They also attempted to integrate Airtable to automate folder creation and asset organization, leveraging Frame.io’s API to connect these systems. However, inconsistent adoption of Frame.io across the team and recent API changes disrupted this integration. Asset search and retrieval are manual and inefficient, with no easy way to filter videos by product or campaign type.
Issues with the Existing Workflow
Fragmented tool usage causing communication and asset management silos
Poor adoption of specialized video review software leading to reliance on Slack comments and manual feedback
Broken API integration after Frame.io’s update, disrupting automated folder management
Difficulty locating and repurposing video content by product or campaign, limiting marketing agility
Overloaded raw footage pipeline with insufficient editing and repurposing capacity
Risk of duplicated efforts and wasted shoots due to inability to reuse existing assets effectively
Need for a solution that fits within a reasonable budget and supports fewer than 10 users
How Shade Would Change Their Workflow
Shade offers an integrated video asset management platform that replaces the need for multiple disconnected tools. It provides AI-powered organizational features, enabling the marketing team to quickly search and filter video content by product type, campaign, or other metadata. Shade’s platform automates folder creation and asset linking, restoring and improving upon the prior API-driven workflow the company was using. This streamlined system reduces manual labor, improves content discoverability, and enables more frequent and effective repurposing of existing footage. The platform’s user-friendly interface encourages wider adoption across the team, facilitating better collaboration and faster content turnaround. Shade’s pricing model aligns with the company’s budget and user seat requirements, making it a sustainable long-term solution.
Benefits
- Centralized platform for video review, feedback, and asset management
- AI-driven organization and metadata tagging for fast content search by product or campaign
- Automated folder and asset linking, reducing manual setup and errors
- Increased content reuse and repurposing, decreasing duplicated shoots and wasted resources
- Improved team collaboration with consistent tool adoption
- Scalable solution fitting a small team and modest storage needs
- Cost-effective alternative to legacy platforms with broken integrations