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Post Production Company Delivering Large-Scale Campaigns
Company Situation
The company operates in the creative post production industry, specializing in delivering large-scale national commercial campaigns. Their core team consists of approximately 10 full-time members, supplemented by freelancers on a project-by-project basis. With a diverse, distributed workforce spanning multiple locations globally, including remote editors and collaborators, the agency manages complex video production workflows involving high volumes of footage and multiple stakeholders such as VFX and color teams.
Existing Workflow
The agency’s current workflow involves using a combination of cloud-based tools and physical media transfers. They rely on Frame IO for review and approval processes and Google Drive for syncing proxy files. Due to the massive size of their projects—one recent campaign involved around five terabytes of footage—they often physically courier drives to freelancers and editors, which limits flexibility. Remote collaborators use proxies synced via Google Drive, and some editors, including those on set, bring drives home to continue work offline.
Issues with the Existing Workflow
Several critical bottlenecks affect the agency’s efficiency:
Difficulty delivering raw footage to VFX teams located internationally, complicating collaboration.
Challenges in managing color grading workflows due to proxy limitations and file sharing.
Complexities in conforming final masters, as the full team is globally distributed and requires access to high-resolution media.
Inflexibility in onboarding freelancers outside of their primary geographic area because of the reliance on physical drives.
Fragmented workflow caused by using multiple disparate platforms (Frame IO, Google Drive, physical drives), leading to inefficiencies in asset organization and sharing.
How Shade Would Change Their Workflow
Shade offers a unified platform designed specifically to streamline post production workflows for creative agencies managing large and distributed teams. By consolidating cloud storage, asset management, review, and collaboration into a single environment, Shade eliminates the need to juggle multiple tools. The platform supports any file type—VFX, video, design, photography, color files—and can be customized to mirror the agency’s company-specific branding and organizational needs. This enables fast onboarding of remote freelancers globally without physical media transfers, seamless distribution of raw and proxy footage, and efficient conforming processes across multiple geographies.
Benefits
- Centralized asset management with support for all file types involved in post production
- Simplified collaboration and review workflows reducing turnaround times
- Faster onboarding of remote freelancers anywhere in the world
- Elimination of physical drive shipping, lowering costs and speeding up production cycles
- Enhanced organization and branding tailored to company-specific projects
- Improved visibility and control over complex workflows involving multiple stakeholders
Technologies Used
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