Back to Workflows
Multimedia Production Team Supporting Brand Video Creation
Company Situation
The company operates within a multimedia production environment supporting internal and external brand video creation. Their small, tightly-knit team of three primarily produces promotional videos, stories, and other brand-related content. They collaborate closely with an in-house design team. The organization maintains an on-premises storage solution and supports a hybrid work model—working in-office several days per week with remote and travel-based workflows.
Existing Workflow
Currently, the team uses a QNAP NAS device for on-premises storage, with one unit located in their office and another at a colocation facility. The off-site QNAP is being discontinued by their IT department. For remote editing, team members manually offload media files onto external drives or their laptops, take them home, and then sync files back to the server upon returning to the office. For review and collaboration, the team relies on Workfront for internal communication and uses Frame.io primarily when working with freelancers.
Issues with the Existing Workflow
The discontinuation of the off-site QNAP threatens the stability of their remote access and backup workflows.
Manual offloading and syncing of files create inefficiencies and risk versioning conflicts.
Current remote editing workflows are cumbersome and hinder agility, especially with increased travel and remote work.
Workfront, while integral to their marketing workflows, is not optimized for video review and approval, complicating collaboration.
They require a solution that can integrate smoothly with existing project management tools to maintain workflow automations and notifications.
How Shade Would Change Their Workflow
Shade would serve as an active cloud-based editing platform that enables seamless remote access and collaboration without the need for manual file transfers. Instead of mirroring the entire QNAP archive, Shade can act as the primary workspace for active projects, while the QNAP remains an archival solution. This hybrid approach addresses storage speed and accessibility challenges. Shade’s platform would consolidate media management, editing, and review in the cloud, reducing dependency on physical drives and improving collaboration efficiency. Additionally, Shade has the potential to streamline video review and approval processes, possibly integrating or complementing existing project management workflows like Workfront.
Benefits
- Enables true remote editing without manual file transfers
- Reduces reliance on physical storage and external drives
- Maintains QNAP as a cost-effective archival storage solution
- Improves collaboration with streamlined video review and approval
- Supports hybrid work environments with flexible access
- Potential to integrate with existing project management tools to retain workflow automations
Industry
Want to see how Shade can improve your workflow?
Book a Demo