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Multi-Campus Church Expanding Creative Media Team
Company Situation
The company operates a large multi-campus church with 15+ locations and plans for further expansion. Their creative team includes a creative director overseeing photography and social media, photographers, volunteers, producers, and designers, totaling approximately 25-30 people involved in content creation and asset management. Their primary focus is on managing and distributing a high volume of photo assets that support sermons, social media, apparel, and event storytelling.
Existing Workflow
Currently, the team uses Dropbox to manage and share photo assets. Volunteers covering multiple campuses upload their photos through file requests sent via Dropbox. The core creative team—including photographers and editors—manages the curation, selection, and distribution of images internally. The Dropbox account is shared across various departments including photo, video, and design, with roughly 30 users having access.
Issues with the Existing Workflow
High volume of photos: The team produces around 500 photos each weekend, creating a large backlog.
Lack of time for tagging and captioning: Due to volume and workload, photos are not consistently tagged or captioned, making search and retrieval difficult.
Inefficient search and retrieval: When photo requests come in, only a few team members know if the photo exists and where to find it, creating bottlenecks.
Underutilization of assets: Approximately 40% of photos go unused because they are difficult to locate or access in a timely manner.
Cost concerns: Previous solutions like PhotoShelter and Kanto were cost-prohibitive, with annual expenses that did not fit the budget.
How Shade Would Change Their Workflow
Shade offers a scalable, cost-effective digital asset management (DAM) solution tailored to the company’s needs. By replacing Dropbox with Shade, the team can:
- Streamline photo uploads, tagging, and organization in one centralized platform.
- Enable easier search and retrieval through metadata and automated organization, reducing the time spent locating assets.
- Empower more team members and volunteers with controlled access to upload and manage photos without compromising security or workflow.
- Reduce costs significantly compared to previous DAM solutions, fitting comfortably within the company’s budget.
- Support future scaling as the team grows and more campuses come online, with flexible pricing and account management options.
Benefits
- Significant reduction in time spent searching for photos, improving overall productivity.
- Increased usage of photo assets by making them easier to find and repurpose.
- Centralized, organized photo library with consistent tagging and metadata management.
- Cost savings over traditional DAM platforms, enabling budget-friendly adoption.
- Scalable platform that grows with the organization’s expanding campuses and creative team.
- Improved collaboration between photographers, volunteers, producers, and designers through streamlined asset sharing.
Technologies Used
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