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Media System Integrator Supporting Sports Broadcasts
Company Situation
The company operates as a system integrator focused on media production workflows, particularly in the sports and news sectors. Their operations support large-scale live events such as world championships, European championships, and the Olympics, managing environments with 100 to 150 editing stations. The company services major broadcasters and media outlets, leveraging both their own data center and hosted storage solutions to deliver their services. They also develop proprietary automation software for Adobe Premiere to streamline editorial workflows.
Existing Workflow
Currently, the company resells cloud storage and media management solutions, primarily LucidLink, which they have favored over competitors due to pricing and feature stability. They integrate these storage solutions with their own automation software for Adobe Premiere and manage content workflows across multiple locations. Their workflow involves a combination of on-premises infrastructure and cloud services, with a focus on S3-compatible storage options.
Issues with the Existing Workflow
The company has explored various alternatives to LucidLink over the past several years but has found limited differentiation, especially on pricing and flexibility. This has led to a lack of agility in adopting newer cloud production tools that could better support distributed editing and media workflows. Additionally, their current setup restricts seamless scalability and integration with evolving cloud environments and automation needs.
How Shade Would Change Their Workflow
Shade offers a cloud production platform that integrates seamlessly with S3-compatible storage, allowing the company to bring their own storage or leverage cloud providers like Backblaze and Wasabi. Shade’s platform is designed to support distributed editorial workflows, enabling editors and production teams to collaborate efficiently across global locations. By partnering through Shade’s reseller program, the company can expand their solution portfolio, offering enhanced cloud-native media management with markup opportunities. Shade’s team, with deep roots in media tools and post-production, provides both technical and sales support to system integrators, facilitating smoother onboarding and ongoing success.
Benefits
- Ability to integrate and resell a flexible cloud production platform alongside existing infrastructure
- Support for S3-compatible storage, enabling hybrid and cloud-native workflows
- Enhanced collaboration capabilities for distributed teams across multiple locations
- Opportunity to offer companies a differentiated product with competitive pricing and features
- Access to Shade’s experienced team for sales and technical partnership support
- Scalability to support large editing environments typical in major sports and news broadcasts
- Ability to complement proprietary automation tools with a robust storage and media management backend
Technologies Used
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