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Media Production Editing Multi-Camera Event Content

Company Situation

The company operates in the media production space, focusing on recording and editing multi-camera events such as podcasts and DJ sets. Their team consists of roughly 3-4 members domestically and 2-3 remote editors overseas. They handle multiple events weekly, each generating large amounts of video content ranging from 150 to 250 gigabytes per session, accumulating several terabytes of media.

Existing Workflow

Currently, the company relies heavily on Google Drive and local hard drives to store and share video files. They shoot multi-camera footage for each event, which is then uploaded to Google Drive and shared with overseas editors. Editors download the files, perform initial edits using tools like Adobe Premiere Pro, and send project files back to the company. The company also uses Frame IO primarily for company-facing review and feedback but not as part of the core editing workflow.

Issues with the Existing Workflow

Large file sizes and daily upload/download limits on Google Drive cause delays and inefficiencies. Overseas editors must fully download media before editing, leading to long turnaround times. Proxy files created by editors are not accessible by the company, limiting their ability to make final tweaks without redoing work. Audio adjustments and other changes made by editors are not fully transparent or accessible, complicating collaboration. The scattered workflow using multiple platforms (Google Drive, hard drives, Frame IO) results in organizational headaches and lost productivity.

How Shade Would Change Their Workflow

Shade offers a unified cloud-based platform that allows remote editors to access and work on large media files directly without the need for extensive downloading. Through Shade’s desktop app, web browser, or mounted drive functionality, editors can mount the company’s media storage as if it were a local hard drive. This enables real-time editing and collaboration with proxy creation handled automatically by Shade, ensuring both editors and companies have access to the same files and project elements. AI-powered tagging based on camera angles and event metadata further streamlines asset organization and retrieval. By replacing Google Drive and fragmented tools with Shade, the company can drastically reduce upload/download times, improve collaboration with overseas editors, and maintain full control over project files and audio adjustments.

Benefits

  • Elimination of daily upload/download caps and lengthy transfer times.
  • Seamless remote editing with direct access to media via mounted drives.
  • Automatic proxy creation accessible to both editors and companies.
  • AI-driven tagging for efficient file organization by event and camera angle.
  • Enhanced transparency and control over edits, including audio adjustments.
  • Reduction in reliance on multiple platforms, consolidating workflows into one solution.
  • Faster turnaround on multi-camera, multi-event video projects.