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Media Production Company Streamlining Proxy Workflows with Cloud Storage
Company Situation
This company operates in the media production space, handling a variety of video projects ranging from smaller B2B web videos to large-scale productions involving multi-terabyte RAW footage. Their team is geographically distributed across multiple locations and time zones, requiring seamless collaboration across different continents. They manage a growing volume of media assets as their workload increases, necessitating scalable and efficient workflows.
Existing Workflow
Currently, the company uses a combination of Lucid Link for cloud-based media access and Frame.io primarily for company delivery and feedback. Their projects vary in size, with smaller projects around 50-100 GB and larger ones reaching up to multiple terabytes of data. Editing workflows involve working with both RAW and high-resolution ProRes files, sometimes relying on proxy workflows for efficiency. Internet bandwidth plays a critical role in performance, especially when accessing large media files remotely.
Issues with the Existing Workflow
Lucid Link experiences lag and slow responsiveness, especially on larger projects exceeding a few hundred gigabytes.
Managing multiple point solutions (Lucid Link + Frame.io) causes inefficiencies and increased costs.
The company currently underutilizes their technology stack due to these limitations.
Proxy creation and management are not fully optimized, impacting editing speed.
Cost consolidation and workflow streamlining are key concerns as project volume increases.
How Shade Would Change Their Workflow
Shade proposes a unified cloud-based solution that combines the functionalities of Lucid Link and Frame.io with enhanced intelligence and integrated media management. Shade acts like a cloud hard drive with a built-in production assistant, enabling seamless search, access, and sharing of media assets in one platform. Shade supports proxy-based workflows with auto-generated proxies to improve editing responsiveness, while allowing the final conform and color grading to be done using full-resolution media stored either in Shade or on local hard drives. This consolidation reduces the need for multiple subscriptions and simplifies file management and collaboration.
Benefits
- Streamlined workflow by replacing multiple tools with a single, intelligent media management platform.
- Improved performance on large projects with proxy-based editing and fast auto proxy generation (up to 16x real-time processing).
- Cost savings through consolidation of cloud tools and reduced complexity.
- Enhanced remote collaboration across distributed teams without lag or downtime.
- Flexibility to use either cloud-stored full-resolution media or local hard drives for final renders.
- Integrated AI-powered search and media organization to quickly locate assets.
Technologies Used
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