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Media Production Company Streamlining Proxy Workflows and Collaboration
Company Situation
The company operates within the media production industry, managing multiple high-profile celebrity companies and their associated business ventures. Their team includes producers and editors who collaborate across various projects, handling large volumes of video footage. The company relies on complex workflows involving multiple tools for project and asset management, supporting remote editing and delivery.
Existing Workflow
Currently, the company uses a combination of a physical local server solution and cloud-based tools to manage their video assets and editing workflows. Their physical server, provided by a studio network solutions provider, stores terabytes of raw footage and automatically creates low-resolution proxy files for easier remote editing. Editors access proxies remotely to work on projects without downloading full files. For project management and asset delivery, they use frame.io integrated with money.com, Gmail, and Google Calendar through custom automations.
Issues with the Existing Workflow
Storage Costs: Cloud storage (frame.io) is expensive at scale, making it challenging to rely fully on cloud for large video files.
Upload/Download Speed: While local server upload speeds are very fast (10-gigabit connection), remote editors experience slowness when pulling footage from the physical server despite fiber optic connectivity. Downloading full shoots remotely can be time-consuming.
User-Based Licensing Costs: Current project management and asset tools charge per user, which becomes costly when editors only upload footage without actively using the platform’s features. This creates inefficiencies and inflated costs.
Workflow Complexity: Multiple tools and automations are required to connect project management, asset delivery, and file storage, adding to operational overhead.
Limitations of Physical Server: The physical server has connectivity and latency issues inherent to its fixed location, limiting flexibility and scalability.
How Shade Would Change Their Workflow
Shade offers a cloud-based digital asset management solution designed to integrate seamlessly with existing project management tools via API. By consolidating storage and delivery into a single platform, Shade can help the company eliminate the need for a separate physical server and reduce reliance on multiple tools. Shade’s architecture addresses bandwidth and latency challenges by optimizing remote access to large video files. Additionally, Shade’s user licensing model is more flexible, potentially reducing costs for users who don’t fully engage with the platform’s features. This streamlining allows editors to access proxies and full-resolution files efficiently, improving collaboration and workflow speed.
Benefits
- Reduced cloud storage costs through optimized asset management
- Faster and more reliable remote access to video assets without dependency on physical servers
- Simplified workflow by consolidating project management and storage platforms
- Flexible user licensing that aligns costs with actual platform usage
- Improved scalability and collaboration for remote and distributed teams
- API-driven integration to maintain existing automation and connectivity with project management tools
Technologies Used
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