Back to Workflows
Media Production Company Streamlining Collaboration with LucidLink and Frame IO
Company Situation
The company operates in the media production and creative services industry, managing a video team that recently transitioned to cloud-based workflows. Their team is distributed and relies heavily on digital asset management and collaboration tools to handle multiple video projects alongside other creative assets such as images and slide decks. The team is mid-sized and actively engaged in ongoing projects requiring streamlined review and approval processes.
Existing Workflow
Currently, the company’s video team captures footage which is ingested and stored via a cloud storage service. Editing is performed using traditional NLE tools with project files and media transferred through LucidLink. For review and approval, the team uses a dedicated video collaboration platform. Archival storage involves multiple methods including on-premises backups for recent projects and cloud storage services for older assets, alongside traditional tape backups for long-term storage.
Issues with the Existing Workflow
The company faces several challenges with their current workflow:
Tool Fragmentation: Managing and coordinating work across five different platforms leads to confusion and lost files.
Cost Management: Upgrading to newer versions of storage and review tools has increased expenses significantly, especially with new pricing models removing previously available features like “collaborators.”
Workflow Limitations: The lack of a true shared collaboration folder in their current review platform restricts team efficiency, forcing manual sharing of individual assets and complicating ongoing projects.
Data Movement Overhead: Constant transferring of large media files between cloud storage, editing tools, review platforms, and archives consumes valuable time and introduces risk of errors or loss.
Archival Complexity: Using a mix of local backups, cloud drives, and tapes adds complexity and potential delays when retrieving older projects.
How Shade Would Change Their Workflow
Shade proposes a consolidated cloud-native platform that combines media storage, management, and collaborative review in one seamless environment. It acts like a cloud hard drive with an integrated production assistant to support remote creative teams. By replacing multiple tools with Shade, the company would:
- Centralize all media assets in one place, eliminating the need to juggle separate storage and review platforms.
- Restore and enhance collaboration by enabling folder-level access for teams and external reviewers, streamlining feedback and approvals.
- Reduce costs by consolidating licensing fees and avoiding expensive upgrades tied to legacy platforms.
- Simplify archival and retrieval by maintaining a single source of truth for both current projects and long-term assets.
- Minimize data transfers by keeping media accessible and searchable directly in Shade’s cloud environment.
Benefits
- Unified media management and collaboration platform
- Cost savings through tool consolidation and simplified licensing
- Improved team efficiency with better sharing and commenting workflows
- Reduced risk of lost or misplaced files
- Streamlined archival and quick access to past projects
- Scalable solution supporting various creative asset types beyond video
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo