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Media Production Company Consolidating Adobe Premiere and DaVinci Resolve

Company Situation

The company operates within the media production industry, managing a remote team of video editors who collaborate on large video projects. Their workflow involves multiple editors working from different locations, requiring seamless access to shared video footage and project files. The team size discussed includes multiple “seats” or user licenses, reflecting a mid-sized collaborative editing environment.

Existing Workflow

Currently, the company uses traditional cloud storage or file sharing methods, likely involving manual downloads and uploads of large video files. Editors have to manage file syncing and relinking issues when switching between workstations or editing software. They work with popular editing tools like Adobe Premiere, DaVinci Resolve, Final Cut Pro, and Avid, but face challenges in keeping project files and footage synchronized efficiently.

Issues with the Existing Workflow

Editors must often download large video files before editing, causing delays. Relinking media files is time-consuming and error-prone across different workstations. Cloud storage solutions used do not support real-time streaming or syncing within editing software. Existing solutions like Blackmagic Cloud are expensive and lack seamless file syncing, forcing manual downloads. Bandwidth limitations on the editor’s side can create bottlenecks, impacting smooth collaboration.

How Shade Would Change Their Workflow

Shade introduces a streaming and caching system that allows editors to upload footage once to a shared cloud space, which can then be mounted as a virtual drive on their computers. This drive behaves like a local volume, enabling editors to access, stream, and edit footage directly within their preferred editing software without the need to download entire files first or manually relink media. The system supports multiple editing platforms including Premiere, DaVinci Resolve, Final Cut, and Avid. With a flexible seat-based subscription model, teams can scale storage and user access on demand. The platform also includes AI search and review/approval features to streamline production workflows further.

Benefits

  • Eliminates time-consuming media relinking by mounting a consistent shared drive for all users.
  • Enables streaming of footage, reducing the need to download large files fully before editing.
  • Seamlessly integrates with major editing software (Premiere, DaVinci, Final Cut, Avid).
  • Scalable storage and user seats with a simple subscription model ($25 per seat/month, 500GB per seat).
  • Enhances remote collaboration efficiency by enabling editors to work on the same files from anywhere.
  • Reduces costs and complexity compared to other cloud options like Blackmagic Cloud.
  • Supports long-term storage with the ability to turn subscriptions on/off as needed.
  • Improves performance as long as users have adequate internet bandwidth relative to bitrate.