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Media & Marketing Services Company Consolidating Frame.io (competitor) and Wasabi
Company Situation
The company operates within the media and marketing services sector, supporting an internal marketing communications team alongside multiple external creative studios distributed regionally. Their team includes IT leadership responsible for technology integration and project delivery, overseeing workflows that involve large volumes of media content generated across various production sites. The organization is publicly funded, which imposes strict regulatory requirements on data storage and security.
Existing Workflow
Currently, the company’s teams and external studios rely heavily on direct laptop-based file transfers and legacy cloud storage vendors that do not meet their compliance needs. They have used popular media review and collaboration platforms in the past but found these solutions cost-prohibitive and incompatible with their data residency requirements. Sharing large media files with companies and external partners is managed through cloud drive links, but with limited control over secure access and permission granularity.
Issues with the Existing Workflow
Data residency requirements mandate that all content must be stored within specific geographic boundaries, which many existing platforms fail to guarantee.
Enterprise licensing costs for existing cloud-based media collaboration tools are high, impacting budget efficiency.
Current platforms store data outside the required jurisdictions, raising compliance risks.
Sharing large files with companies and external studios lacks security controls such as authenticated access and granular permissions.
AI-powered indexing and metadata generation tools are limited or unavailable, reducing operational efficiency in managing large media volumes.
Security concerns around AI tools and external integrations require careful management to satisfy governance policies.
How Shade Would Change Their Workflow
Shade offers a cloud-based media management platform with data centers located within the European Union, ensuring compliance with strict data residency and governance policies. The platform supports enterprise-grade security certifications such as SOC2 Type 2 and TPM compliance, providing the assurance needed for government-funded operations. Shade’s flexible architecture allows for multiple segregated workspaces or drives, enabling the company to separate internal teams and external studios while maintaining centralized control.
Shade’s link-sharing functionality offers both authenticated access requiring email invites and anonymous public links, with granular permission settings for viewing, downloading, and uploading content. This addresses the company’s need for secure, controlled file sharing with external stakeholders. Additionally, Shade incorporates AI-driven features such as facial recognition, transcription, and metadata tagging, which can be toggled off at the folder level to accommodate strict security policies. The platform’s planned migration to Cloudflare R2 storage ensures scalable, cost-effective archival storage compatible with S3 APIs.
Benefits
- Compliance with stringent data residency requirements via EU-based servers.
- Enterprise-level security certifications meeting public sector standards.
- Flexible workspace and permission models to segregate teams and studios securely.
- Secure link sharing with options for authenticated or anonymous access.
- AI-powered content indexing and metadata generation to streamline media management, with the option to disable for sensitive content.
- Cost-effective storage solutions with scalable cloud infrastructure.
- Ease of integration with existing workflows and external partners through familiar cloud drive paradigms.
Technologies Used
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