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Media & Entertainment Company Consolidating Lucid Link and Iconic
Company Situation
The company operates within a media-centric law enforcement evidence management environment, involving a specialized team responsible for handling sensitive video footage. Their workflow demands strict security protocols due to the confidential nature of the content, requiring internal storage systems that comply with their IT department’s stringent security policies.
Existing Workflow
Currently, the company uses a combination of Lucid Link for remote cloud-based editing and Iconic as their archival data storage and media asset management (MAM) system. Editors work in Lucid Link for active projects and then export completed cuts to Iconic for review and archival. Asset movement between these two platforms is frequent, especially when older projects are revisited, necessitating manual transfer of files back and forth.
Issues with the Existing Workflow
Fragmented toolset: The team must manage multiple platform subscriptions (Lucid Link, Iconic, and additional review tools), complicating workflows.
Inefficient asset movement: Projects require frequent manual migration of assets between editing and archival systems, leading to time-consuming and error-prone processes.
Security constraints: Due to the sensitive nature of footage, the company’s IT department mandates the use of internal backend storage (Azure Blob) only, disallowing external cloud storage solutions.
Clunky workflow: The separation of editing, storage, and review functions across different platforms creates friction and inefficiencies, especially when reactivating archived projects.
How Shade Would Change Their Workflow
Shade offers an all-in-one solution that consolidates editing access, media asset management, review and approval, and archiving into a single platform. It supports integration with the company’s existing Azure Blob storage, ensuring compliance with IT security requirements by enabling “bring your own storage” deployment. Shade’s unified file system eliminates the need to shuttle assets between separate platforms, allowing live editing directly from the centralized asset repository. Its intuitive UI provides streamlined access, search, and metadata management, while built-in review and approval tools simplify collaboration. Planned workflow automation features would further reduce manual repetitive tasks, such as automatic folder creation for new projects.
Benefits
- Single platform replacing multiple disparate tools (Lucid Link, Iconic, review software)
- Seamless integration with internal Azure Blob storage, meeting security policies
- Real-time editing on live assets without asset migration
- Simplified review and approval process with web-based commenting and link sharing
- Enhanced metadata management combining manual and automated inputs
- Reduced operational complexity and improved team productivity
- Future-ready with upcoming workflow automation capabilities