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Media & Entertainment Company Consolidating Backblaze and Shade
Company Situation
The company operates within the media and entertainment industry, managing large volumes of digital media assets for creative workflows. Their team consists of multiple users collaborating remotely, requiring efficient media asset management (MAM) and scalable cloud storage solutions to support high-resolution video production and post-production processes. The company currently handles several hundred terabytes of data, indicating a sizable storage and bandwidth requirement.
Existing Workflow
Currently, the company stores their media assets on local drives and was initially exploring using a well-known cloud storage provider (Backblaze) combined with a third-party MAM system for managing and accessing their media. They had previously considered a specific MAM platform but encountered legal and operational roadblocks. Their workflow involved moving data from local storage to cloud storage, with a desire to integrate a seamless management and access layer for their distributed team.
Issues with the Existing Workflow
The company faced delays and complications due to legal issues with their initially chosen MAM system, leaving their workflow in limbo.
Managing media stored across local drives and cloud buckets separately added operational complexity.
Cost concerns were significant, particularly around cloud storage pricing and potential duplication of fees when layering third-party management tools on top of cloud providers.
The company needed clarity on pricing breakdowns and cost-effectiveness between directly contracting cloud storage and integrating storage through a third-party platform.
Efficient remote access and collaboration on large media files remained a challenge.
How Shade Would Change Their Workflow
Shade offers a platform built on top of the company’s preferred cloud storage provider, enabling the company to maintain their own Backblaze storage bucket while having Shade manage the media asset workflows and access. This integration simplifies the data pipeline by consolidating storage and management, reducing friction in uploading, sharing, and collaborating on media files. Shade’s direct partnership with the cloud provider also allows them to offer competitive pricing through economies of scale. Shade’s platform functions as a remote media workspace, enabling users to access and work on media files without the need to download full files locally, thus enhancing workflow efficiency and collaboration.
Benefits
- Seamless integration with existing cloud storage provider, preserving company’s preferred storage arrangement.
- Simplified and centralized media asset management, reducing operational overhead.
- Enhanced remote collaboration capabilities with cloud-managed media access.
- Potential cost savings due to Shade’s negotiated pricing and efficient storage management.
- Elimination of legal and operational complexities associated with previously considered MAM solutions.
- Scalability to support hundreds of terabytes of storage and multiple user workflows.
Technologies Used
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