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Media Company Streamlining Global Video Production with Frame.io
Company Situation
The company operates within the media and entertainment industry, managing high-end video production and live event coverage. Their team is geographically dispersed, including freelancers and contractors working across multiple cities and international locations. They handle a variety of projects ranging from glossy cover shoots to live events and film festivals, requiring a flexible and scalable video production workflow.
Existing Workflow
Currently, the company relies heavily on physical hard drives for local editing. Raw footage is uploaded to and stored on a cloud-based platform (Frame.io), which serves as the source of truth for media assets. Editors download large files from Frame.io onto hard drives to work offline, then re-upload revised edits back to the platform for review and approval. Once finalized, projects are archived using a digital asset management system (Orange Logic). They also use cloud-based tools like Frame for transporting raw footage and Amagi/Telio for RTMP-based cloud editing of lower-bitrate video streams. Despite leveraging these tools, the core editing process still involves significant manual file transfers.
Issues with the Existing Workflow
Inefficient Media Movement: Constant uploading and downloading of large files between cloud storage and local drives creates time-consuming bottlenecks.
High Costs: Frequent data transfers and reliance on hard drives increase operational costs.
Network Limitations: Editors often face upload speed constraints, especially in locations with legacy internet infrastructure, causing delays.
Fragmented Workflow: Multiple tools and platforms are needed to cover different parts of the process, complicating collaboration and project management.
Geographical Challenges: Working with international editors adds latency and coordination difficulties, limiting real-time collaboration.
How Shade Would Change Their Workflow
Shade offers a unified cloud editing platform that enables editors to work directly on media stored in the cloud without requiring full downloads to local drives. By leveraging modern protocols and optimized infrastructure, Shade reduces the dependency on high upload speeds and eliminates the need for back-and-forth file transfers. This streamlined cloud-first approach supports collaboration across dispersed teams and simplifies the handoff between editing, review, and archiving stages. Shade’s platform can handle high-bitrate, high-resolution files typical of glossy editorial shoots, bridging the gap between lightweight RTMP workflows and heavy post-production demands.
Benefits
- Eliminates time-consuming uploads and downloads by enabling direct cloud editing
- Reduces operational costs associated with physical media and bandwidth consumption
- Enables real-time collaboration across multiple cities and countries
- Overcomes network bottlenecks with optimized streaming and file access protocols
- Simplifies the production workflow by consolidating editing, review, and asset management
- Speeds up project turnaround, especially for high-end editorial and event coverage
Want to see how Shade can improve your workflow?
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