Back to Workflows
Media Company Streamlining Cloud and Physical Storage Integration
Company Situation
The company operates within the media and entertainment sector, specifically handling brand marketing for a large multinational technology and entertainment corporation. Their internal team consists of approximately 8 to 10 members, with around 3 primary users requiring access to video editing and asset management tools. They collaborate regularly with a small external boutique agency comprised of about 4 to 5 full-time staff and multiple freelancers. The volume of video projects is expected to increase significantly, prompting a reevaluation of current workflows.
Existing Workflow
Currently, the company’s internal brand marketing team produces social-first video content, often creating quick, lo-fi clips shot on mobile devices. For larger, long-form video projects, they partner with an external agency that handles shooting and initial editing. The agency sends physical hard drives containing raw footage to the internal team, who then relink to color-graded versions for social media cutdowns. The primary asset management tool internally is a proprietary cloud platform developed by the company’s parent company. However, physical drives remain a core element for transferring large video files between the internal team and the agency, leading to frequent shipping back and forth.
Issues with the Existing Workflow
Inefficient Asset Transfer: Reliance on shipping physical hard drives results in delays and logistical overhead, particularly as project volume increases.
Limited Bandwidth & Connectivity: Editors sometimes work remotely or while traveling, facing slow or no internet access which complicates file sharing and collaboration.
Scalability Concerns: The current method is manageable at a low volume but will become cumbersome as the frequency and complexity of projects ramp up.
Fragmented Collaboration: Multiple editors, both internal and external, working asynchronously on the same footage without a unified platform increases the risk of versioning errors and lost time.
How Shade Would Change Their Workflow
Shade offers a cloud-native, low-bandwidth-friendly media collaboration platform designed to streamline remote video editing workflows. By implementing Shade, the company and their external agency could access shared project files instantly without waiting for physical drives. Shade’s technology supports offline editing and syncs updates automatically when internet connectivity is available, addressing the challenges of low or intermittent bandwidth. This would enable multiple editors to work concurrently on the same footage in a secure, centralized environment, improving collaboration and reducing turnaround times.
Benefits
- Eliminates the need for physical hard drive shipments, saving time and reducing logistical complexity.
- Enables remote work with offline editing capabilities and efficient syncing in low-bandwidth scenarios.
- Facilitates real-time collaboration across internal and external teams, reducing version control issues.
- Supports scalable workflows that can grow with increasing project volume and team size.
- Integrates smoothly with existing cloud storage infrastructure, enhancing security and user adoption.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo