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Media Company Managing International Post-Production

Company Situation

The company operates within the media production industry, managing an international team spread across multiple regions. Their team includes post-production personnel and editors working in different continents, requiring seamless collaboration on large video projects. The company emphasizes high-quality customer service and relies heavily on smooth file sharing between offices to maintain efficient workflows.

Existing Workflow

The company currently uses cloud storage solutions with geographically distributed data centers—one in a North American region and another in the Asia-Pacific (APAC) region. Editors upload full project folders, including large video files and project files, to cloud drives located in these regions. Their workflow involves two-way traffic between offices, with teams in both locations needing access to the same up-to-date files for editing and review.

Issues with the Existing Workflow

The company encountered significant latency and upload issues when transferring large project folders to the APAC cloud drive from the North American office. Despite a strong internet connection (approximately 1 Gbps), uploads to the APAC server were slow, sometimes losing files during transfer, which disrupted the collaborative process. While uploads to the North American data center worked smoothly, the team was uncertain about best practices for international uploads and file synchronization, especially given the two-way nature of their workflow and time zone differences.

How Shade Would Change Their Workflow

Shade offers an accelerated uploader powered by AWS infrastructure designed to optimize file transfer speeds and reliability even across high-latency international links. By integrating Shade as a cloud drive directly accessible within popular editing platforms, such as Premiere Pro and DaVinci Resolve, the company can embed media management into their existing editorial tools. This setup would streamline proxy generation and enable real-time synchronization of files between geographically dispersed teams. Shade’s customer support was highlighted as a key advantage, providing rapid assistance and expert guidance to fine-tune workflows for international collaboration.

Benefits

  • Significantly improved upload/download speeds across international data centers
  • Reliable two-way file synchronization between global offices
  • Seamless integration with major editing software for enhanced productivity
  • Simplified proxy media generation and management
  • Consistent file availability regardless of time zone differences
  • Responsive and knowledgeable customer support ensuring minimal downtime