Back to Workflows
Media Company Coordinating Distributed Creative Teams
Company Situation
The company operates within the media production and post-production industry, managing multiple creative teams spread across different locations. Their structure includes a parent company overseeing various acquired brands, each producing regular content at scale—specifically episodic video content for multiple weekly shows. The teams are distributed geographically, requiring seamless collaboration between production and post-production staff, including editors and managers.
Existing Workflow
Currently, the company’s media assets and project files are stored across a combination of on-premises servers, cloud storage solutions like Dropbox, and local hard drives. There is no centralized media asset management system in place, leading to fragmented storage. For review and approval processes, they rely on Frame IO, which integrates well with their Adobe-based editing workflows and is favored by their editing team.
Issues with the Existing Workflow
The decentralized storage approach creates uncertainty about where assets reside, complicating asset tracking and version control. The lack of a unified system hampers collaboration, especially between geographically dispersed teams. Transferring large files between locations is inefficient, and remote work is challenging due to reliance on physical drives or limited local workstation access. This results in workflow bottlenecks, potential data duplication, and increased operational complexity as the company scales.
How Shade Would Change Their Workflow
Shade would serve as a centralized media asset management platform, consolidating disparate storage pools into a single source of truth. It would enable efficient remote workflows by providing secure, streamlined access to media assets for distributed teams without the need for physical drives. Shade’s platform is designed to integrate smoothly with existing tools such as Adobe and could potentially replace or augment current review and approval solutions like Frame IO. This would simplify collaboration, improve asset visibility, and support scalable content production across multiple teams and locations.
Benefits
- Centralized media asset management eliminating storage silos
- Improved remote and distributed team workflows without physical media transfers
- Enhanced asset tracking and version control
- Integration with Adobe editing tools to maintain familiar workflows
- Potential to consolidate review and approval processes into one platform
- Scalability to support growing episodic content production
- Reduction in operational complexity and improved cross-team collaboration
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo