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Media Agency Streamlining Collaboration with AWS and Frame.io
Company Situation
The company operates within the media production and creative content industry, managing large volumes of video and other digital assets. Their team handles multiple projects and campaigns simultaneously, with a need to collaborate efficiently both internally and with external companies. The scale of their operations involves managing terabytes of data, including third-party data and video storage.
Existing Workflow
Currently, the company relies heavily on physical drives for storing most of their video and third-party data assets, with limited cloud backup primarily through AWS. Their workflow involves using terminal commands and text files to interact with AWS libraries, which is functional but not intuitive. They also use multiple note-taking and AI tools for recording and documentation but lack a centralized system for managing their media assets. Uploads to the cloud are done manually and are cumbersome, especially when needing to meet company-specific requirements.
Issues with the Existing Workflow
Data is fragmented across physical drives and various storage locations, creating inefficiencies and risk due to lack of cloud backup.
The current system is cumbersome and non-intuitive, relying on command-line interfaces and manual processes.
Upload speeds and cloud readiness are inconsistent, making it difficult to confidently guarantee large uploads (e.g., 500 terabytes) to companies within a set timeframe.
Lack of a unified platform means more time is spent managing files than on creative processes.
Metadata tagging and asset organization are manual or limited, reducing searchability and workflow efficiency.
How Shade Would Change Their Workflow
Shade offers a single source of truth for digital asset management by consolidating multiple tools such as DAMs, streaming, editing, and archiving into one platform. The company would be able to organize assets flexibly by company, project, or campaign with customizable folder hierarchies and metadata tagging. Shade’s AI-powered metadata generation (leveraging their own AI called Gemini) improves tagging and searchability over time as more media is uploaded. The platform supports fast, scalable cloud uploads with the ability to handle various company-specific cloud requirements beyond AWS. With company-facing collections and integrated metadata views, Shade streamlines internal collaboration and company sharing, reducing manual overhead and increasing transparency.
Benefits
- Centralized digital asset repository combining storage, streaming, editing, and archiving
- Flexible organizational structure tailored to company and project workflows
- AI-enhanced metadata tagging for improved asset discoverability
- Fast, scalable cloud upload capabilities with multi-cloud support
- Reduced time spent on file management, freeing up creative resources
- Improved collaboration with company-facing asset collections and customizable views
- Enhanced data security through cloud backups replacing physical-only storage
Want to see how Shade can improve your workflow?
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