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Marketing Team Streamlining Brand Assets with Airtable and Frame.io
Company Situation
The company is part of a marketing and brand design team within a larger organization that also includes a visual effects (VFX) team. The brand team focuses on managing brand assets such as logos, images, videos, and brand guidelines, aiming to maintain consistent brand identity across the company. The organization operates globally with teams across multiple time zones and requires collaboration both internally and with external contractors or freelancers.
Existing Workflow
Currently, the company’s brand and VFX teams use a combination of platforms to manage their digital assets and workflows. The brand team stores logos, images, and videos in disparate locations without a unified portal or centralized access point. The VFX team relies on tools like Airtable and Frame.io to handle large volumes of data and video collaboration. However, the teams operate somewhat separately, using multiple tools to manage storage, collaboration, and approval processes.
Issues with the Existing Workflow
Fragmented storage of brand assets leads to inefficiencies and difficulty in finding the right files quickly.
Lack of a centralized portal makes it challenging for the broader company to easily navigate and explore brand guidelines and assets.
Collaboration with external companies, freelancers, and contractors is cumbersome without a dedicated external-facing platform.
The VFX team requires significant storage and integration with tools like Airtable, complicating workflows and potentially causing duplication of effort.
Maintaining multiple platforms like Frame.io alongside other tools creates complexity and fragmented communication.
How Shade Would Change Their Workflow
Shade offers a unified digital asset management (DAM) platform that consolidates brand assets, videos, images, and guidelines into a single, easily navigable portal. For the brand team, Shade would enable:
- Centralized housing of logos and their variations with resizing capabilities within the platform.
- AI tagging for easier asset discoverability.
- Video storage and management integrated seamlessly alongside other media.
- A simple homepage tailored for easy navigation by all company employees.
- External-facing portals for companies and contractors to access relevant brand materials securely.
For the VFX team, Shade’s robust storage capacity and integration capabilities with Airtable and Frame.io streamline data management and collaboration. Shade can replace Frame.io if desired or integrate with it, reducing duplication and enabling cross-functional workflows within a single system.
Benefits
- Centralized digital asset management improves efficiency and asset discoverability.
- Enhanced collaboration internally and externally with secure external-facing portals.
- Simplified brand governance with a single source of truth for brand guidelines and tone of voice.
- Scalable storage and integrations tailored to both brand and VFX team needs.
- Reduced complexity by potentially consolidating multiple platforms into one system.
- Improved cross-functional collaboration, connecting brand, VFX, and other teams seamlessly.
Want to see how Shade can improve your workflow?
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