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Marketing Institute Adopting Video-First Workflow with Frame.io
Company Situation
The company is a national professional marketing institute aiming to expand its international presence. Their team is transitioning from primarily document and image-based content towards a video-first creative approach to better support their growing digital and social media channels. The organization is at the early stages of adopting a digital asset management (DAM) system to manage a diverse range of digital media assets including video, photography, logos, and documents. The initial scale of their media library is relatively modest, starting with a few terabytes and potentially growing to around 10 terabytes.
Existing Workflow
Currently, the company relies on SharePoint for asset storage and sharing. They have no dedicated DAM system or integrated media management platform in place. Video production is mostly outsourced or handled externally, with limited in-house capacity. The team has experimented with tools like Lucid Link for file streaming and remote editing but lacks a comprehensive, unified solution. They also face challenges with digital rights management and user permissions, particularly around sensitive media such as photos and videos.
Issues with the Existing Workflow
Fragmented tools leading to disconnected workflows, requiring manual uploads and downloads.
SharePoint’s limitations around media handling and user permissions cause users to resist engaging with the system.
Lack of a centralized, scalable DAM system that supports both video and photographic assets.
Challenges in adopting a video-first strategy due to insufficient infrastructure and internal buy-in for large, raw video files and related workflows.
No advanced search capabilities like AI-powered metadata tagging and search, increasing time spent locating assets.
How Shade Would Change Their Workflow
Shade offers an all-in-one cloud-based platform that merges functionalities found in specialized tools such as Lucid Link (remote editing and file streaming), Iconik (cloud asset management), and Frame.io (review and approval). By integrating these capabilities, Shade eliminates the need for multiple disconnected tools, streamlining workflows across video production, asset storage, metadata tagging, and review processes. The platform supports hybrid media types (video, photos, documents), scalable storage from terabytes to petabytes, and includes AI-powered search to accelerate asset retrieval. Shade’s enterprise-grade infrastructure ensures secure access for distributed teams with reliable internet connectivity, facilitating internal adoption. This unified system aligns with the company’s strategic shift towards video-first content creation and international expansion, enabling efficient media management from production through distribution.
Benefits
- Unified platform combining DAM, remote editing, and review/approval workflows.
- AI-powered search to reduce asset retrieval time.
- Scalable cloud infrastructure supporting various media types and growing storage needs.
- Simplified user permissions and digital rights management, enhancing content security and compliance.
- Improved internal adoption by replacing fragmented legacy tools with one integrated solution.
- Support for video-first content strategy, including management of large raw video files.
- Global accessibility for distributed teams, supporting remote collaboration.
Technologies Used
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