Back to Workflows
Marketing Company Consolidating Frame.io and Dropbox
Company Situation
The company is a small marketing agency specializing in video production. Their team collaborates remotely and relies heavily on video content creation and post-production workflows. As a small, agile team, they require efficient and seamless collaboration tools that can handle the full lifecycle of video projects from shoot to final delivery.
Existing Workflow
Currently, the company uses a combination of hardware and cloud services to manage their video projects. They shoot footage primarily on Sony cameras and transfer the files via SSD drives to their office network-attached storage (NAS). They then back up the footage to the cloud using Dropbox. For review and post-production, they rely on Frame.io for collaboration and feedback. Editors work remotely, connecting via tools like Parsec or Lucidlink to access and export final edits. Job-related files such as releases and photography assets are also stored on Dropbox.
Issues with the Existing Workflow
The company faces several significant challenges with their current process:
Physical transfer of footage using SSDs creates delays and inefficiencies, especially for urgent projects.
Managing multiple platforms (NAS, Dropbox, Frame.io, remote desktop tools) adds complexity and fragmentation to the workflow.
High costs and lengthy setup times associated with traditional media asset management (MAM) platforms like Iconik.
Lack of a centralized, streamlined system leads to cumbersome handoffs between shooting, editing, reviewing, and delivery stages.
Remote collaboration is hampered by slow proxy generation and cumbersome access to raw footage.
How Shade Would Change Their Workflow
Shade consolidates the entire video production workflow into a single integrated platform. Upon upload, raw camera footage is automatically backed up to the Shade cloud (using Wasabi S3 storage) and simultaneously processed into web-playable proxies. This allows team members to instantly view and collaborate on footage from any device without needing to download large files. Shade combines asset management, proxy generation, review, versioning, and approval workflows into one unified system. Editors can access both proxies and raw files directly, simplifying remote editing without reliance on separate remote desktop applications. The platform’s drag-and-drop interface makes ingesting footage as easy as copying files to a local drive. Additionally, AI-powered indexing and note-taking tools improve searchability and meeting efficiency.
Benefits
- Streamlined Workflow: Eliminates the need for multiple platforms and physical drive handoffs, reducing delays.
- Centralized Asset Management: All raw files, proxies, and associated job materials live in one platform.
- Instant Proxy Playback: Enables quick review on any device, accelerating feedback cycles.
- Remote Collaboration Simplified: Editors and stakeholders can work from anywhere without complex VPN or remote desktop setups.
- Cost-Effective: Avoids expensive setup fees and lengthy deployment times typical of legacy MAM solutions.
- AI-Enhanced Productivity: Automated indexing and meeting note features save time and improve project tracking.
Want to see how Shade can improve your workflow?
Book a Demo