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Marketing Association Building Video-First Media with SharePoint and Iconik
Company Situation
The company operates within the professional marketing education and accreditation sector, serving as a national marketing body aiming to expand internationally. Their team is in the early stages of developing an in-house media production capability, focusing on video-first content while still relying heavily on photography, logos, documents, and static assets. The scale of their media assets is expected to start at a few terabytes, growing toward approximately 10 terabytes, encompassing both video and various document types.
Existing Workflow
Currently, the company relies primarily on SharePoint for media storage and sharing. They have no dedicated digital asset management (DAM) or media management system in place and have experienced user resistance to working directly on their website for accessing photos and videos. Their content creation is transitioning internally, especially toward video production for social media channels, but lacks a cohesive platform to manage these assets effectively.
Issues with the Existing Workflow
Lack of a centralized, unified DAM system causes inefficiencies in storing and accessing large video files and other media.
SharePoint is not optimized for handling large video and raw media files, leading to user dissatisfaction and workflow bottlenecks.
Disconnected tools and manual processes create friction in asset management and collaboration.
The absence of AI-driven search and streamlined review/approval workflows limits productivity and asset findability.
The company requires a scalable, cloud-based solution that can support large raw video files and integrate asset management with review and approval functionalities.
How Shade Would Change Their Workflow
Shade offers an all-in-one cloud-based platform that combines the capabilities of traditional DAM systems, file streaming, and review/approval tools into a single enterprise-grade infrastructure. By adopting Shade, the company can:
- Seamlessly manage their growing media library, including raw video files from professional cameras and other asset types, within one system.
- Leverage AI-powered search to quickly locate assets across vast libraries, reducing time spent searching.
- Streamline collaboration with integrated review and approval workflows, eliminating manual handoffs and disconnected tools.
- Support remote editing and file streaming, which is critical for handling large raw video files efficiently without reliance on multiple standalone solutions.
- Transition smoothly from their existing SharePoint setup to a purpose-built media management ecosystem designed for scalability and ease of use.
Benefits
- Unified platform that consolidates asset management, file streaming, and review/approval workflows.
- Scalable cloud infrastructure supporting tens of terabytes of mixed media assets.
- Enhanced user adoption through an intuitive, video-first interface tailored for marketing and creative teams.
- AI-enhanced search functionality for faster asset discovery.
- Reduced manual processes and improved collaboration efficiency.
- Enterprise-grade security and support suitable for a professional accreditation organization expanding internationally.
Technologies Used
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