Back to Workflows
Marketing and IT Teams Streamlining Content Collaboration
Company Situation
This company operates within the marketing services sector, maintaining an in-house creative and IT team responsible for managing and distributing large volumes of digital assets daily. Their team handles around 10 terabytes of data on-premises and supports hybrid work environments where remote access and agility are critical for ongoing operations.
Existing Workflow
Currently, all digital assets are stored on-premises, with the marketing team relying on manual tagging using tools like Adobe Bridge for digital asset management. File transfers and collaboration occur within a largely localized infrastructure, and remote workflows are supported but experience performance limitations. Searching for assets is primarily manual and time-consuming, with metadata inconsistencies due to manual tagging and updates.
Issues with the Existing Workflow
Slow and inefficient remote access to large video files and other digital assets
Manual and error-prone tagging processes that do not scale well, especially for personnel-related metadata changes
Difficulty in quickly finding specific files or individuals across a large asset library
Lack of integration with cloud storage and collaboration tools such as OneDrive and SharePoint
Limited agility and collaboration capabilities for remote teams, impacting productivity and business continuity planning
How Shade Would Change Their Workflow
Shade introduces a cloud-native digital asset management platform that feels as fast and responsive as a local hard drive. It streamlines workflows by integrating intelligent search features, including advanced facial recognition and upcoming document text search powered by Google Gemini’s large language model. Shade would enable seamless remote access without delays, automate metadata management, and facilitate tighter integration with existing cloud storage solutions like OneDrive and SharePoint. This shift would enhance agility, foster more efficient collaboration between marketing and IT teams, and reduce manual effort significantly.
Benefits
- Fast, reliable remote access to large files and video content
- Automated facial recognition to simplify searching and categorization of people in assets
- Upcoming AI-powered document content search for deep file insights
- Integration capabilities with cloud storage platforms, enhancing hybrid workflows
- Reduced manual tagging workload, improving metadata accuracy and consistency
- Improved business continuity through cloud-based agility and remote collaboration
- Enhanced team productivity by enabling quick, intelligent search and file retrieval
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo