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Marketing Agency Streamlining Video Production with Hybrid Storage
Company Situation
The company is a mid-size marketing and communications agency with a creative team focused on video production, graphic design, and copywriting. Their clientele includes federal and state government agencies, nonprofits, healthcare organizations, and some commercial companies. The video team is relatively small, consisting of six to eight members, and the majority of their workforce now operates remotely following the pandemic.
Existing Workflow
Before the shift to remote work, the team operated primarily out of a single office, storing and working on creative assets via an on-premises server and hard drives. Post-pandemic, with most employees working remotely, the agency transitioned to cloud storage using Box for smaller projects and short-form video work. Larger video projects, which involve significant footage files, are mostly handled via physical hard drives. They also have limited access to a media asset management tool (ShareBrowser via their EVO server), intended for tagging and searching footage, but it is rarely used due to connectivity and performance issues.
Issues with the Existing Workflow
The on-premises server and associated VPN connections are unreliable and slow, especially for large video files.
Using Box works for smaller files but is inadequate for high-resolution, large-scale video projects.
Reliance on physical hard drives complicates collaboration and file sharing among remote team members.
The existing media asset management tool (ShareBrowser) suffers from frequent connection drops and slow performance, leading to underutilization.
Lack of centralized, searchable storage creates dependency on senior staff to locate past project assets, impacting team efficiency and knowledge sharing.
The IT team has limited capacity and expertise to resolve these workflow challenges, causing delays in adopting better solutions.
How Shade Would Change Their Workflow
Shade offers a cloud-native media management and collaboration platform designed to handle large video files with ease, providing a seamless remote workflow for creative teams. By integrating Shade, the agency could:
- Replace unreliable server and VPN setups with a stable, scalable cloud environment optimized for video production.
- Provide centralized storage that supports high-bandwidth access to large footage files without dependence on physical drives.
- Enable advanced search and tagging capabilities, making project assets easily discoverable by the entire team, reducing reliance on individual memory.
- Facilitate smoother collaboration across remote team members with secure, fast access and version control.
- Reduce the burden on IT by leveraging a system designed specifically for video workflows, minimizing setup and maintenance overhead.
Benefits
- Reliable, high-performance remote access to large video files and assets
- Centralized, searchable media library enhances team productivity and knowledge sharing
- Reduced dependence on physical hard drives and unreliable VPN connections
- Streamlined collaboration across dispersed creative teams
- Lower IT support demands with a purpose-built, cloud-based solution
- Improved project turnaround times and creative output quality
Technologies Used
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