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Marketing Agency Streamlining AV and Print Collaboration Workflows
Company Situation
The company is a mid-sized marketing agency specializing in creative services for entertainment industry companies, including movie trailers and posters. Their team consists of around 40 people with distinct print and audio-visual (AV) departments. The print team primarily handles large image storage and company-facing presentations, while the AV team focuses on video production and editing using Adobe platforms. They also collaborate with freelancers based internationally.
Existing Workflow
The print team currently relies on Lucidlink Classic for file storage and drive mounting, while the AV team uses various tools such as Frame.io and Whipster for review and approval, along with third-party upload platforms like Simeon. Google Workspace is used for presentations and PDF exports. File sharing with companies is often done through Google Drive. Freelancers use different tools for file transfers, including Pix and Aspera, depending on company requirements.
Issues with the Existing Workflow
The current storage platform (Lucidlink Classic) is aging, with stability concerns highlighted by a significant outage lasting two days in the past.
Costs associated with the existing solution are rising, especially with the forced migration to Lucidlink’s modern plan.
The creative teams face administrative overhead managing multiple disconnected tools for file storage, search, review, approval, and company delivery.
Security concerns, including the need for Single Sign-On (SSO), two-factor authentication, and streamlined user provisioning and de-provisioning for freelancers, require better control.
Sharing files securely and efficiently with companies, especially for large image or presentation files, is cumbersome under the current system.
How Shade Would Change Their Workflow
Shade offers an enterprise-ready solution that unifies file storage, metadata tagging, searchability, and review and approval workflows under one platform. Shade’s native desktop app enables drive mounting comparable to Lucidlink, ensuring a familiar user experience for the print team. The integrated environment reduces the need to switch between multiple tools like Frame.io, Simeon, and Google Drive, thereby simplifying workflow and reducing media movement. Shade’s robust security features, including SSO integration and advanced access controls, address the company’s compliance and freelancer management needs. Secure file sharing directly from the platform improves company collaboration without relying on external tools.
Benefits
- Unified platform reduces complexity and administrative overhead by consolidating file storage, review, approval, and sharing workflows.
- Native desktop app provides a seamless drive mounting experience for teams accustomed to Lucidlink.
- Enhanced security with enterprise-grade SSO, provisioning, and de-provisioning controls for freelancers and internal users.
- Streamlined, secure company file sharing directly from the Shade platform.
- Cost-effective alternative to legacy platforms with improved stability and support.
- Improved metadata and search capabilities increase productivity and content discoverability.
- Potential for future expansion to support international freelancers working in video and Premiere workflows.
Want to see how Shade can improve your workflow?
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