Back to Workflows
Marketing Agency Managing Distributed Video Content Teams
Company Situation
The company operates within a distributed marketing and media production environment, managing both internal and external teams responsible for video content creation. Their team includes a handful of internal video producers alongside outside contractors who regularly deliver large volumes of raw footage. The organization handles substantial video assets generated from major industry events and conferences, requiring efficient storage, collaboration, and management solutions.
Existing Workflow
Currently, the company relies heavily on physical hard drives shipped between team members to share raw video footage. They also use Google Drive for storing smaller-scale video assets and final deliverables. However, they lack a unified collaboration platform for review and approval workflows and do not have a centralized system for metadata or search capability across their video assets.
Issues with the Existing Workflow
Fragmented storage: Extensive reliance on shipping physical hard drives leads to delays and risks of data loss.
Limited collaboration: No dedicated tool for real-time collaboration or review/approval processes, slowing down production cycles.
Poor searchability: Leadership struggles to locate specific footage quickly, lacking effective metadata management and search functions.
Cost concerns: Existing solutions like LucidLink and AIR were evaluated but deemed too expensive or inadequate for their video-specific needs.
Scalability challenges: Google Drive and local storage solutions are insufficient for managing the scale and speed required by distributed teams.
How Shade Would Change Their Workflow
Shade offers a comprehensive platform that combines high-speed, block-level cloud storage with advanced metadata management and search capabilities, all accessible through a unified interface. This replaces the need for physical hard drives and piecemeal cloud services by enabling fast access to large video files without full local sync. Shade also supports collaboration workflows with built-in tools that streamline review and approval, addressing the company’s need for an integrated solution that goes beyond storage. By layering metadata and search on top of efficient cloud storage, Shade empowers the company’s teams to find, share, and manage video content seamlessly across locations.
Benefits
- Eliminates physical hard drive shipping, reducing delays and risk.
- Enables fast remote access to large video files without requiring full local downloads.
- Integrates collaboration tools for streamlined review and approval workflows.
- Provides robust metadata management and powerful search functionality, improving asset discoverability.
- Offers a cost-effective alternative to existing premium solutions.
- Supports distributed teams with a scalable, centralized platform.
Technologies Used
Want to see how Shade can improve your workflow?
Book a Demo